Wine Business Editorial

I downloaded a handy informational guide of overcoming sales objections from Resourceful Selling, which I am going to share you over the next couple...

Here is my harvest checklist so you can rest easy Every year we all find ourselves in the same boat. We ramp up, try to...

and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan...

Last week we looked at what to do, and this week we are looking at the opposite side of the What, How, Who, and...

Before we even get on the sales floor, there are a number of questions (and the answers to these questions) that we have to...

There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing...

As we are in the midst of the summer visitor season at present, this week’s blog has some reminders about the importance of selling...

Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the...

Erin Gore has the unique perspective of being a very successful businesswoman in two key North Coast industries. She helps run the Gore Family Vineyards in Healdsburg and has a very successful cannabis business, Garden Society. Ned Fussell of Cannacraft said that Gore is a “pillar in the wine industry breaking down barriers and displaying true leadership.”

When cannabis became legalized for recreational use, many in the wine industry feared the worst. Would it take business away from wineries? But it turns out the two industries are beginning to learn how they can help each other grow instead.

Label Analytics has a new unique tool for wineries already in the wholesale market, or those just jumping on the bandwagon when it comes to distribution. Many wineries find it difficult to break into the three–tier system and gain any traction when a preponderance of the wines on the shelf are owned by large operations.

I was recently asked to do an evaluation of a tasting room experience for a winery at which I had done some training. This...

This summer, the iconic Pinot Noir producer, Kosta Browne winery, is opening two new doors, one with their recent acquisition by Duckhorn Wine Company, and the other a literal door to their new tasting gallery in Sebastopol.

The big difference is that one of these substances has been legal in the U.S. for commercial purposes since 1933. The other is gaining legal status somewhat painfully, state by state, and does not yet enjoy federal protections under the law.

Establishing an American Viticultural Area, or AVA, is a slog. The effort it takes to gain recognition for a bit of the earth that allows grapes to grow with a distinction that should warrant a “stamp” that screams quality, uniqueness and, yes, a higher price tag takes time, money, paperwork and then more time.