Most companies these days have rewards programs for loyal customers. Though how successful these programs are varies considerably from company to company. In April, I came across an interesting article...
For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and...
A lot! A ton! A boatload! Let me add some perspective. First – I learned how much sleep a human needs Second- I learned that a $12.00 coffee tastes the same as a $2.50 coffee Third- I learned...
The other day I was talking to a friend of mine. Rebecca, who owns Maximum Value Marketing. We have known each other for years and enjoy a good chat about all things marketing. We can talk about marketing...
Measure C, the “Napa County Watershed and Oak Woodland Protection Initiative,” is a deeply-flawed, confusing and anti-agricultural land use Initiative that will appear on the June ballot throughout Napa...
A wine maker’s story and heritage is difficult to capture through a label or standard packaging. The true test for making a wine’s story and heritage come to life is to design a one-of-a-kind packaging...
This will probably tick someone off in the hospitality trade, whether eatery or winery. As few nuggets of avuncular counsel go but misconstrued, this advice considers the prix fixe special wine dinner...
Napa County is the wine-producing haven it is today because of forward-looking protections put in place by local leaders half a century ago. As we celebrate the 50th anniversary of Napa County’s Agricultural...
These days if you are in business an online presence is essential to your success. Critical to that success is that your keep updating your online presence to keep up with the changes in online platforms...
The regulated cannabis industry in California has a new, highly regulated system for cultivating, processing and selling cannabis. These regulatory changes have provided new legal avenues for cannabis...
