To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with...
Grape Shortage Exacerbated as Growing Demand Collides with Bad Weather and Pests in the Mid-Atlantic
Kevin Atticks, the longtime executive director of the Maryland Wineries Association, has seen a rapid growth of wineries in his state and others around it the last 10 years. It’s a business model that...
As I mentioned last week, I downloaded an informational guide with information on overcoming sales objections from Resourceful Selling. This week is part two in the review of the Information.
First: Let’s...
One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial...
The 7th annual North Coast Wine Industry Expo (WIN Expo), the second largest wine industry trade show in North America, has bolstered the conference portion of its program this year to address the increasing...
Wineries and family business go hand-in-hand since most smaller wineries are family owned and operated. As we know, not all wineries approach the industry in the same way and they are all at different...
Currently I am 30,000 feet above California having just completed a whirlwind 20 hours in Los Angeles. Now our BevStrat team is heading back to New York do to the same. What is it that we did in LA? and...
Silver has been witness to some illuminating trends since the industry was allowed to open its doors wide. “One of the interesting phenomena, we’ve actually seen with the opening up of the recreational...
I downloaded a handy informational guide of overcoming sales objections from Resourceful Selling, which I am going to share you over the next couple of blogs.
The information starts with a headline:
“The...
Here is my harvest checklist so you can rest easy
Every year we all find ourselves in the same boat. We ramp up, try to mentally prepare for what is about to come, remember what we’ve done in years past...
