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What, How, Who and Why of Customer Sales & Retention
Before we even get on the sales floor, there are a number of questions (and the answers to these questions) that we have to know. If we don’t know the answers there is no way we can be as successful as...
Expert Editorial
Winning Distributor Attention
There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing and ever-consolidating distribution network poses monumental...
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It’s Prime Selling Time
As we are in the midst of the summer visitor season at present, this week’s blog has some reminders about the importance of selling in the tasting room, at events, and anywhere else that it seems appropriate. It...
3 Tier Talk
Best Practices in Coming to America for Your Brand
Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the crazy characters in Harlem. In the movie it was portrayed...
Erin Gore
The Common Threads of Wine, Women, and Weed
Erin Gore has the unique perspective of being a very successful businesswoman in two key North Coast industries. She helps run the Gore Family Vineyards in Healdsburg and has a very successful cannabis...
Cannabis Opportunities for Wine
Leveraging Your Wine Brand for Cannabis Expansion
When cannabis became legalized for recreational use, many in the wine industry feared the worst. Would it take business away from wineries? But it turns out the two industries are beginning to learn how...
Label Analytics Shopper Sheet Sample
New Wine Shopper Data Solution Helps Wineries Achieve Distribution Success
Label Analytics has a new unique tool for wineries already in the wholesale market, or those just jumping on the bandwagon when it comes to distribution. Many wineries find it difficult to break into the...
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Dangerous Assumptions That Undermine Profits
I was recently asked to do an evaluation of a tasting room experience for a winery at which I had done some training. This meant I actually know the staff. Usually I would not go myself, but find shoppers...
KB Lounge
Opening New Doors at Kosta Browne
This summer, the iconic Pinot Noir producer, Kosta Browne winery, is opening two new doors, one with their recent acquisition by Duckhorn Wine Company, and the other a literal door to their new tasting...
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Creating a Dialogue Where Wine and Weed Intersect
The big difference is that one of these substances has been legal in the U.S. for commercial purposes since 1933. The other is gaining legal status somewhat painfully, state by state, and does not yet...
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