Wine Business Editorial

There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are...

Writer Jim Brumm Are you getting all you can from your tasting room? The most profitable way to sell wine has always been to sell it...

Writer: Jim Brumm While few non-lawyers want to deal with the often scary and nearly always confusing world of law, a winery owner may find that...

Writer Jim Brumm Wine Industry Trade Show season is fast approaching. For exhibitors, trade shows are an opportunity to showcase new products, advances and innovations,...

by Jim Brumm Making great wine is hard enough, but layer on the marketing, compliance, employees, taxes, permits, distribution, vendors, receivables, etc…it’s easy to see...

by Brian Wright It’s no surprise that wineries are pioneers in a green industry like solar as the success of the grape grower can be...

We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the "secret" is to...

It’s interesting these days to look at the results of wine competitions around the country that are open for entry to national and, in...

It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their...

My friend John says often, “We are known to the world by the stories that we tell... I love telling stories and I love...

Do you need to get your winery, brand, or business involved in Social Media just because everyone else is? The better questions to ask are:...

"Dont think. Thinking is the enemy of creativity..."- Ray Bradbury Being creative in your business and differentiating your winery, vineyard, product or service from others,...

Joining a wine club can enrich people’s lives. Though most wine club brochures and web information concentrate on the concrete things that people get...

For the last two years, like just about everyone I know, I’ve been friending, posting, and indulging in a lot of general voyeurism on...

No…you don’t really need a video, but one of the greatest characteristics of our industry (lucky for us) is the curiosity our customers have...