Expert Editorial
3 Tips for Wooing Your Wine Club
You know the story. Wine lovers see a promotion to “join the club” or to get those special “members-only” benefits and they sign up for your wine club. They’re excited. You’re excited. You send out the...
3 Tier Talk
Bet on Yourself in the Booze Game
Musing from 30,000 feet flying from LA to Chicago. There are a few end-of-year comments that need to be made. I am coming back to Chicago after a brief 30 hours in LA working with two brands. For one brand...
KokomoWine_label
Can You Beat This? Kokomo’s 100-Point Score in the North Coast Wine Challenge a Game-Changer
When winemaker Erik Miller got the call informing him that his 2015 Gopher Hill Pinot had just garnered a 100-point score, and oh, by the way, it took Best of Show at the 2018 North Coast Wine Challenge,...
Letters to the editor
Wine and Power, a Palimpsest for Armistice Day
Given the dismal quality of history education these days, and the even more dismal state of discourse on this subject beyond pop trivia, it is likely most people will commemorate the end of World War One...
2018-session2a
Preventing Stuck Fermentations While Preserving Wine Quality
“If you’ve ever had a stuck ferment, you want to avoid that in the future. In the past, I’ve battled with stuck fermentations that were mainly fructose, and they’re a bear to restart.”
Expert Editorial
Holiday Wine Marketing Tips on a Budget
Holiday wine sales, already? Seasonal shopping began in October this year, with nearly half of all holiday purchases predicted to occur on mobile. With over 3,600 wineries in California alone, standing...
Emetry Data Summit
Making Big Data Work for Wine
“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges...
Expert Editorial
Uncovering Blind Spots to Differentiate Your Brand
Winery owners—most business owners, for that matter—live and breathe their brands. They believe in them wholly and unconditionally. This passion and confidence are critical ingredients in the success of...
3 Tier Talk
30 Plus 30 Equals 30
I consider myself smart, just ask me :). I have been selling booze for nearly 30 years in all tiers of the business. One thing I am sure of is that in the 4th quarter 30 + 30 = 30. How can that be? Is...
2018-session3c
Market Trends for All: Case Goods and Bulk Wine Forecast
In this WIN Expo staple, Turrentine Brokerage offers a recap of the 2018 harvest and provides an update of the state of the grape and bulk wine markets, as well as case good sales trends, with emphasis...
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