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Small Investment…BIG RETURN
The Facts It is going to be an interesting year for the wine sales in the United States. Reports are saying that wine production is increasing in the U.S. with more wineries opening every year and wine...
Sparkling Wine Glass
Most Read Wine Industry Stories of 2018
What were the biggest wine industry stories of 2018 or what do we really want to read about? Below are the most read Wine Industry Advisor articles of 2018 and the the most read Afternoon Brief stories....
Letters to the editor
Drinking Wine Outside the Box
By Kenneth Friedenreich Sometimes a good title acts as the scaffolding for ideas waiting on words and sequence to show up sooner or later. This is one such case. On two December days I downloaded blogs...
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More Tips to Boost Email Engagement
Last week’s blog contained ideas to bolster email engagement. This week’s blog offers more ideas that can help. Before we move forward with more ideas, I want to add a little more information about personal...
Rusty Gaffney 3x2
Turning the Tables on Rusty Gaffney
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.
Domaine Carneros Brut
Domaine Carneros Wins Best Sparkling for Third Time at North Coast Wine Challenge
When the results of the 2018 North Coast Wine Challenge were announced, and the 2013 Domaine Carneros Brut, Napa, was declared the Best Sparkling, it was cause for celebration at the beautiful chateau...
3 Tier Talk
Top 5 Predictions for 2019
We are here again. Like clockwork, December comes and everyone in the adult beverage world looks backwards at their successes and failures, otherwise known as depletions, and then look forward in a hopeful...
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Creating Emails Customers Want to Read
Since the broad acceptance of email as the most efficient way to communicate, the medium has grown exponentially. According to an article written by Sharon Hurley Hall, more than 74 trillion emails are...
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Thanksgiving – a Plethora of Emails
I received what seemed like a boatload of emails from wineries over the Thanksgiving and shopping extravaganza long weekend. Some wineries sent me up to five emails in a three or four-day period....
WIN Expo Exhibitors Guide 2018 Full
12 Things Not to Miss at the WIN Expo Trade Show This Thursday
Again this year the North Coast Wine Industry Expo (WIN Expo) will be the second largest wine industry trade show in North America with 300 premium wine industry suppliers at the Sonoma County Fairgrounds...
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