Solar Power Growing in Wine Industry
by Brian Wright It’s no surprise that wineries are pioneers in a green industry like solar as the success of the grape grower can be measured by how well they interact with the environment. Clean energy...
5 Things Every Video Marketer Should Know…Before Production Begins!
We recently celebrated the completion of our 175th wine industry related promotional video and had several people ask us what the “secret” is to creating something that’s actually effective...
Social Media and Wine...Do They Blend?
Do you need to get your winery, brand, or business involved in Social Media just because everyone else is? The better questions to ask are: How do I find out what is being said about us online and how...
Selling Wine...Meet Facebook!
For the last two years, like just about everyone I know, I’ve been friending, posting, and indulging in a lot of general voyeurism on Facebook, but mostly trying to figure out how to use this channel to...
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Do I Really Need A Video?
No…you don’t really need a video, but one of the greatest characteristics of our industry (lucky for us) is the curiosity our customers have about day to day life at the winery. For those that are fortunate...
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To Custom Crush or Not...Good Question!
The last few years have seen more growers in Northern California wrestle with canceled contracts, a decline in grape prices or the worst case scenario….not selling their grapes at all! The question they...
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