PREFERRED HEAD SHOT
Wine's Most Inspiring People 2024: André Hueston Mack — An Enthusiastic Entrepreneur in the World of Wine
By Laurie Wachter   André Hueston Mack [Image courtesy of Maison Noir Wines] André Hueston Mack left at the pinnacle of his career as head sommelier of Thomas Keller’s Per Se restaurant in New York...
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Wine's Most Inspiring People 2024: Tom Klein — A 35-Year Legacy of Excellence
By Laurie Wachter   It’s been 45 years since Tom Klein first set eyes on Rodney Strong winery and vineyards.  He was working at McKinsey & Company after earning his Stanford MBA when an assignment...
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Wine’s Most Inspiring People 2024: Krista Chaich — Architect of Change in Temecula Wine Country
By Laurie Wachter   Krista Chaich, Executive Director, Temecula Valley Winegrowers Association “I’m a behind-the-scenes kind of gal,” says Krista Chaich, executive director of the Temecula Valley...
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Wine Industry in Transition: Adapting to Economic Shifts and Compliance Pressures
Wineries face rising pressures on wages, a buyer’s market for grapes and the looming cost of wastewater compliance  By Laurie Wachter   A strong finish to a late harvest was good news for the...
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Winemaking Excellence: Exploring New Tools and Techniques
Addressing early harvest, precursor aromas, oak consistency and health-conscious winemaking  By Laurie Wachter   Winemakers often experiment, run tests and make adjustments in their winemaking...
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Crafting Healthier Wine Choices for Savvy Consumers
Three California winemakers test new techniques for making low-alcohol, low-calorie and vegan wines By Laurie Wachter   Wine consumers are increasingly looking for wines that align with healthier...
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AgTech Advances: Automating Irrigation and Measuring Vineyard Vigor
Proving the value of tomorrow’s solutions in today’s vineyards By Laurie Wachter   What’s new in the vineyard? One exciting area of innovation is technology that improves farming in practical ways,...
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North Coast's Post-Harvest Gathering: WIN Expo’s 11th Year
Celebrated annual industry event promises learning and networking opportunities. By Laurie Wachter Wine has been grown in California’s North Coast for more than 100 years, but it’s only been in the past...
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Reels and Algorithms: Marketing Goes High Tech
Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning out of control. New social media channels,...
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Winery Wastewater Worries: Adapting to New Compliance Realities
With a deadline looming, wineries face a complicated path to compliance with California’s Statewide Waste Discharge Requirements  By Laurie Wachter The California wine industry has been plagued by...
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