Kathleen Willcox
Out of This World: Wine Aged in Space and Underwater Teaches...
Winemaking sometimes feels like an Olympic sport. It’s a practice so honed and perfected by training, technology and centuries of experience, the difference between...
Hudson Valley Wine Project Aims to Help Whole US Wine Industry
We’ve all seen the headlines and read the stark reports: climate change, and the unexpected frosts, hailstorms, droughts, floods, and fires that come along...
Cashing in on Cannabis’ Stratospheric Growth
Is Your Company Missing Out on a Billion-Dollar Opportunity in Cannabis?
—Kathleen Willcox
Business is booming in cannabis country. Sales of legal cannabis in the U.S....
Fire & Ice: Can Pruning Practices Mitigate Effects of Climate Change?
As scientists and legislators search for large-scale solutions to extreme weather patterns, wine-growers are look for short-term fixes that they hope will help increase...
Successfully Sell Wine No One Wants or Knows About
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole...
Wine Label Color Drives Sales and Communicates Brand Values
Wine consumers do judge a wine by its label—whether they mean to or not.
—Kathleen Willcox
The decision to buy one product over another often seems...
Wine Closures—An Open Discussion
There are a plethora of closure options for producers—all of which have different strengths and weaknesses in terms of the ability to preserve wine...
Wineries Success in the Face of Mass Consolidations, Shutdowns
The number of wine products continues to increase, distributors continue to decrease. What now?
—Kathleen Willcox
In 2020, the global wine market was valued at around...
Leveraging QR Codes to Increase Wine Sales
Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate...
Staying Ahead of the Supply Struggle Curve
Historic trucker shortages, port logjams and labor strikes are just some of the elements bringing the wine industry to its knees this year. Supplies...
‘Tis the Season: Wineries That Give Back With Every Bottle Purchase
Doing good can translate into doing well. Consumers want to give back, and brands that empower them to do just that, while simultaneously acquiring...
Winemakers Are Slashing Sulfites—Without Sacrificing Quality
Efforts for lowering sulfite levels go beyond consumer demand. It's also raised the bar on thoughtful farming and winemaking practices.
—Kathleen Willcox
In their most basic...
Old & Obscure Is New & Cool in Wine Country
As climate change charts new, unpredictable temperature and weather patterns, the pursuit of outstanding wine means turning to lesser-known grape varieties.
—Kathleen Willcox
Old, rare grape...
Flash Deténte and Cryo-Maceraction Save Tough Vintages
How high-tech, intervention winemaking can actually boost wine quality.
—Kathleen Willcox
Advocates of low-intervention winemaking posit a wine should be an expression of all the good...
Winemakers, Distributors Experiment with Supply Chain & Carbon-Shrinking Shortcuts
Whether shipping wine across the globe in giant bladders, or biking a bottle down the street, there’s likely a way to make the trip...