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Elizabeth Hans McCrone

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Elizabeth has been a contributing writer for the Wine Industry Network’s Supplier Spotlight and Wine Industry Advisor since May, 2011. She has an extensive background in media and public relations and has worked in radio, television, for print publications and in higher education. Elizabeth holds a Bachelor’s degree in Journalism from the University of Oregon and a Master’s degree in Broadcast Communication Arts from San Francisco State University. In 2009 she began to pursue her life-long passion for wine and earned a Certificate in Wine Studies from Santa Rosa Junior College. She also became employed at Francis Ford Coppola Winery in Geyserville, first as a Tasting Room Associate, then Trade Tour Host and is now a full-time Associate in the company’s Wine Family department. In addition to full-time work and independent writing, Elizabeth is studying for the Certified Specialist of Wine exam, which she hopes to take in spring, 2015.

Experts Say Robust Ecommerce Programs Are Key to Wine Industry Survival...

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While fourth quarter numbers are still being crunched and the gains and losses of 2020 have yet to be fully tabulated, one thing is crystal clear: online sales of wine and other alcoholic beverages made a huge difference in a year wreaked by the havoc of Covid and a wildly unpredictable economy...

Business “Resiliency” Critical to Economic Success for Wine Industry During COVID-Era...

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By Elizabeth Hans McCrone We’re all familiar with the saying that “when the going gets tough, the tough get going,” but for an industry that...

Pharmaceutical Technology Adapted for Winemaking Advances Wine Quality

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“It eliminates the labor of punch down, not to mention cross contamination problems in cellar environments,” Smith reports. “This machine pays for itself in one season.”

Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing...

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Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine club, some aren’t. Should you treat them all the same? No!”

Upcoming Seminar Highlights Legal Challenges Facing Wine Industry in 2020

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“If all of the brokers and analysts are correct, we’re heading into another tough cycle for our wine industry,” predicts George Christie, President and CEO of the Healdsburg, CA based Wine Industry Network (WIN). “Tough times affect everyone. But the ones that remain the most unscathed are those trying to stay ahead of the issues and become as educated as possible.”

The Growing Impacts of Cannabis on Wine Explored by Industry Experts...

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As cannabis products continue to infiltrate huge sectors of the consumer marketplace, the wine and alcohol beverage industries are grappling with either real or perceived threats to their own market shares due to the sweeping popularity of the herb.

New Collective Brings Applied Research, Collaboration to Winemaking Community

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Winemakers have been long been among the original experimenters; that is, those willing to employ trial and error methodologies and information gleaned from other colleagues to continually improve their vintages.

Wine’s Most Inspiring People 2019: Oregon’s Wine Culture Disruptor

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Right from the get go, it was a lively curiosity grounded in unpretentiousness that led Ryan Harms to the Oregon terroir and marked his ascent as CEO of one of the biggest brands in the state.

One Man’s Idea Becomes Leading Filtration and Remediation Solution for Wine...

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The method Tudhope developed worked so well, he started VA Filtration South Africa in 1999 to focus on vinegar removal for wineries in the Western Cape. 

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC...

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It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine...

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Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine. Most industry professionals today agree that technological advances in how wine is sealed have not only protected the contents as well as natural cork, but also created more options for winemakers seeking innovative ways to continually improve their craft.

Making the Most of Dwindling Customer Engagement Opportunities

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The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts

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The 7th annual North Coast Wine Industry Expo (WIN Expo), the second largest wine industry trade show in North America, has bolstered the conference portion of its program this year to address the increasing complexity of issues facing the wine industry.

Creating a Dialogue Where Wine and Weed Intersect

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The big difference is that one of these substances has been legal in the U.S. for commercial purposes since 1933. The other is gaining legal status somewhat painfully, state by state, and does not yet enjoy federal protections under the law.

North Coast AVAs Take Center Stage in Wine Competition to Decide...

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“Arguably, some of the best wines produced in the world are made right here, in our own backyard.”