Carl Giavanti, Author at Wine Industry Advisor

Author Archive:

Carl Giavanti

Carl Giavanti is a Winery Publicist with a DTC Marketing background. He’s celebrating his 15th year of winery consulting. Carl has been in business marketing and public relations for over 25 years; his background in tech, digital marketing and project management informs his role as Winery PR consultant and Wine Writer. Clients are or have been in Willamette Valley, Napa Valley, Walla Walla, and Columbia Valley. Visit Carl Giavanti Consulting

Wine Industry Articles

Turning the Tables on Allen Meadows

September 8, 2020

Allen Meadows’ Burghound.com was the first of its kind to offer specialized, and more importantly, exhaustive coverage of a specific wine region/grape and pioneered the on-line format...

Featured Wine Industry Articles

Turning the Tables on Brianne Cohen

August 10, 2020

Brianne Cohen is the principal in a new lifestyle brand and business based out of Los Angeles, California. She has been producing events and weddings for over 10 years...

Expert Editorial Wine Industry Articles

COVID’s Winery Wake Up Call: It's About Marketing, Not Winemaking

July 20, 2020

COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...

Featured Wine Industry Articles

Turning the Tables on Dorothy J. Gaiter and John Brecher

July 13, 2020

Turning the Tables on Dorothy J. Gaiter and John Brecher: Dorothy J. Gaiter and John Brecher conceived and wrote The Wall Street Journal’s weekly wine column, “Tastings,” from 1998 to 2010...

Wine Industry Articles

Turning the Tables on Randy Smith

June 8, 2020

Turning the Tables on Randy Smith: Randy Smith is the man behind The Wine Write. Randy grew up in the Mississippi Delta many years ago with not a vineyard in sight...

Afternoon Brief

Afternoon Brief, May 11

May 11, 2020

What Will Bay Area Wineries Look Like After Coronavirus? 'Very Different,' Industry Expert Says: As California begins reopening, a major question is how the Bay Area's wine industry will bounce back.....

Wine Industry Articles

Turning the Tables on Amy Glynn

May 11, 2020

"Turning the Tables - Interviewing the Interviewers" is a Q&A series profiling Wine Writers. Amy Glynn is an award-winning poet and essayist whose work appears widely in journals and anthologies including...

Featured Wine Industry Articles

Should Your Winery Engage a PR Agency to Amplify Its Message?

May 5, 2020

During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public...

Afternoon Brief

Afternoon Brief, April 8

April 8, 2020

Off-Premise Wine Sales Boom Weakening: The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in the following...

Wine Industry Articles

Turning the Tables on Howard Hewitt

April 8, 2020

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. Howard Hewitt is a retired writer, marketer, and digital marketing professional located in Indianapolis, In...