Carl Giavanti, Author at Wine Industry Advisor

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Carl Giavanti

Carl Giavanti is a Winery Publicist with a DTC Marketing background. He’s celebrating his 15th year of winery consulting. Carl has been in business marketing and public relations for over 25 years; his background in tech, digital marketing and project management informs his role as Winery PR consultant and Wine Writer. Clients are or have been in Willamette Valley, Napa Valley, Walla Walla, and Columbia Valley. Visit Carl Giavanti Consulting

Featured Sales & Marketing Wine Industry Articles

Turning the Tables on Elizabeth Smith

June 14, 2022

By Carl Giavanti Elizabeth Smith, Naked Wines Elizabeth Smith’s recent appointment as copywriter for online wine retailer Naked Wines is an example of dedicated wine writing that evolved into a full-time...

Alexandra Russell, Wine Industry Advisor

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Turning the Tables on Alexandra Russell

May 4, 2022

By Carl Giavanti Alexandra Russell, Wine Industry Advisor Alexandra Russell was named Managing Editor of Wine Industry Advisor (WIA) in April 2022. Prior to this appointment, she’s been a freelance writer,...

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Turning the Tables on Samantha Cole-Johnson

April 5, 2022

Samantha Cole-Johnson became the Pacific Northwest specialist for JancisRobinson.com in 2022 after being a regular contributor to the site since 2019. Previously, she worked in production in Oregon, California...

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Turning the Tables on Rob McMillan—Wine Industry Analyst

March 16, 2022

Rob McMillan is one of the top wine-business analysts in the United States and the author of Silicon Valley Bank’s highly regarded annual State of the Wine Industry Report. He is a prominent speaker, both...

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Turning the Tables on Sean P. Sullivan

February 23, 2022

Sean P. Sullivan is a contributing editor at Wine Enthusiast, covering Washington, Oregon, Idaho, and Canada. He is also the founder of Washington Wine Report, an on-line site dedicated to the wines and...

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Turning the Tables Posthumously on Ken Friedenreich—Wine Writer and Industry Devotee

January 26, 2022

I learned of Ken Friedenreich’s death in the November issue of Oregon Wine Press, and I was ridden with guilt. I initially met Ken when I started my PR agency in 2009; we both seemed to appear at all the...

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Turning the Tables on Catherine Fallis—Master Sommelier, educator, wine critic, and swordswoman

December 2, 2021

I met Catherine several years ago at Willamette Valley’s Pinot Noir Auction, where her talent for tasting and pure professionalism impressed from the start. I, of course, requested she review a few of...

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Turning the Tables on Stacy Louise Briscoe

October 6, 2021

This month’s Turning the Tables interview features Stacy Louise Briscoe, who has been contributing to Wine Industry Advisor for the pasts 18 months and recently came on board as the publication’s...

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Turning the Tables on Deborah Parker Wong

September 8, 2021

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers.

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Turning the Tables on Anatoli Levine

August 4, 2021

“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective...