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Carl Giavanti

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Carl Giavanti is a Winery Publicist with a DTC Marketing background. He’s celebrating his 12th year of winery consulting. Carl has been involved in business marketing and public relations for over 25 years; originally in technology, digital marketing and project management, and now as a winery media relations consultant. Clients are or have been in Napa Valley, Willamette Valley, Walla Walla, Columbia Valley and the Columbia Gorge. Visit Carl Giavanti Consulting

COVID’s Winery Wake Up Call: It’s About Marketing, Not Winemaking

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COVID’s Winery Wake Up Call: Winemaking is important, but the wine sales game has changed dramatically...

Turning the Tables on Dorothy J. Gaiter and John Brecher

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Turning the Tables on Dorothy J. Gaiter and John Brecher: Dorothy J. Gaiter and John Brecher conceived and wrote The Wall Street Journal’s weekly wine column, “Tastings,” from 1998 to 2010...

Turning the Tables on Randy Smith

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Turning the Tables on Randy Smith: Randy Smith is the man behind The Wine Write. Randy grew up in the Mississippi Delta many years ago with not a vineyard in sight...

Afternoon Brief, May 11

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01:02:33
What Will Bay Area Wineries Look Like After Coronavirus? 'Very Different,' Industry Expert Says: As California begins reopening, a major question is how the Bay Area's wine industry will bounce back...

Turning the Tables on Amy Glynn

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"Turning the Tables - Interviewing the Interviewers" is a Q&A series profiling Wine Writers. Amy Glynn is an award-winning poet and essayist whose work appears widely in journals and anthologies including The Best American Poetry.

Should Your Winery Engage a PR Agency to Amplify Its Message?

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During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public...

Afternoon Brief, April 8

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00:10:46
Off-Premise Wine Sales Boom Weakening: The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in the following week ending March 28, according to Nielsen data...

Turning the Tables on Howard Hewitt

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. Howard Hewitt is a retired writer, marketer, and digital marketing professional located in Indianapolis, In.

Turning the Tables on Meridith May

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of this project is to understand and develop working relationships with journalists.

Turning the Tables on Tom Wark

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. TOM WARK is wine industry marketing and media relations specialist...

Turning the Tables on Michael Cervin

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. MICHAEL CERVIN is a freelance writer based in Santa Barbara, California...

Turning the Tables on Ellen Landis

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“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

High Profile Judging Panel Unveiled for 2020 McMinnville Wine & Food...

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Professional wine buyers, writers, educators and judges will score the competition Portland, OR, December 3rd, 2019: The McMinnville Wine & Food Classic – SIP! has...

Turning the Tables on Eric Degerman

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“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. ERIC DEGERMAN is president/CEO for Great Northwest Wine — an award-winning news website that covers the wine industry of Washington, Oregon, British Columbia and Idaho...

Turning the Tables on Karen MacNeil

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“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. KAREN MACNEIL is one of the foremost wine experts in the United States...