October 5, 2026 (Tualatin, OR) — Block 55, the only Winery Experience Platform built for wineries by wineries, today announced a new integration with Offset Commerce, the independent commerce platform built for fine wine. The integration connects Block 55’s reservations, ticketed events, and guest data directly with Offset Commerce, giving wineries one continuous view of every guest from the moment they book to the moment they buy.
This release reinforces Block 55’s commitment to meeting wineries where they are. Rather than asking teams to choose between their reservation platform and their commerce platform, Block 55 and Offset Commerce now work together as one connected system, so the tasting room team can focus on what matters most: the guest in front of them.
Real-Time Customer Data Sync
Every guest who books through Block 55 is synced to Offset Commerce in real time. New customer records flow automatically from Block 55 into Offset Commerce, so the winery’s commerce platform always reflects the latest guest information. No exports, no imports, no duplicate entry.
Reservations Become Appointments in Offset Commerce
When a guest books a tasting experience or event in Block 55, a matching appointment is created in Offset Commerce automatically. Teams working in Offset Commerce see who is coming and when, keeping hospitality and sales aligned throughout the day.
Club Member Discounts on Events and Tasting Experiences
Club members are a winery’s most loyal guests, and now they are recognized the moment they book. Block 55 applies Offset Commerce club membership discounts to events and tasting experiences, so members receive the benefits they’ve earned without staff looking anything up or applying codes by hand.
Hospitality Insights at a Glance
Great hospitality starts with knowing your guest. Block 55 now surfaces key information from Offset Commerce right where tasting room teams need it: important customer notes, which club a guest belongs to, and their lifetime value. Staff can greet a longtime member by name, remember a preference, and tailor the experience before the guest ever sits down.
“Working with Offset Commerce has been a pleasure from day one,” said A.J. Weinzettel, founder of Block 55. “Tyson Caly and his team bring an incredible attention to detail to everything they do, and it shows in the product they’ve built. That same care went into this integration. Together, we’re giving wineries a complete picture of every guest, so every visit can feel personal.”
“Our clients expect hospitality and commerce to feel like one seamless experience, and Block 55’s integration delivers exactly that. It’s fast, it’s reliable, and it handles the details that matter most: recognizing members the moment they book, extending their benefits automatically, and keeping member-only events reserved for the guests they’re meant for. A.J. and the Block 55 team listened closely to how wineries operate and built accordingly. For any Offset Commerce client looking for a strong reservation partner, Block 55 is an excellent choice.” said Tyson Caly, Co-CEO of Offset Commerce..
The Offset Commerce integration is available to all Block 55 subscribers at no additional cost.
About Offset Commerce
Offset Commerce is the independent DTC commerce platform built exclusively for high-end wine producers and merchants. With capabilities including advanced allocation tools, customized club management, and a POS built for high-touch hospitality, Offset Commerce handles complex DTC operations with ease and elegance. Clients include Arnot Roberts, ACME Fine Wines, Bedrock Wine Co., Bryant Estate, Colgin Cellars, Kermit Lynch Wine Merchant, Larkmead Vineyards, Memento Mori, Occidental, Saxum, and Wilson Daniels. Learn more at https://offsetcommerce.com
About Block 55
Block 55 is the only Winery Experience Platform built for wineries by wineries. Designed to enhance hospitality, streamline operations, and grow revenue, Block 55 supports tasting reservations, ticketed events, table management, vendor partnerships, and more. Seamlessly integrated with Bottle360, Commerce7, Offset Commerce, and VinoShipper, Block 55 offers premium capabilities at accessible pricing.
To learn more or schedule a demo, visit: https://block55.app/lp/press-release
