Welcome to Episode 2796 of the Italian Wine Podcast. In this episode of the Masterclass US Wine Market, Juliana Colangelo is joined by the seasoned American sommelier and wine educator, Jienna Basaldu to discuss, amongst other things, pricing strategies, Italian wines’ competitive advantage, and how it’s becoming increasingly hard to wow consumers.
Key Takeaways:
Understand how to get your wine on the wine lists of top-tier restaurants in NYC.
Explore what gives Italian wines a competitive advantage over other popular wine styles.
Learn what Italian producers can do to make their wines more appealing to sommeliers.
More about the guest:
Jienna Basaldu is an American sommelier and wine educator with nearly two decades of experience in the hospitality and beverage industry. Based in New York City, she has built her career across restaurants, wine education and beverage programs, developing a deep understanding of the relationship between wine producers, sommeliers and consumers.
Connect:
Instagram: https://www.instagram.com/jienna_theedecantress/
LinkedIn: https://www.linkedin.com/in/jienna-basaldu/
More about the host:
Juliana Colangelo is the Director of Marketing at T. Edward Wines & Spirits, the NYC-based national importer and distributor. She leads the company’s marketing strategy across a growing portfolio of global wine and spirits producers, driving brand development, trade engagement, and national visibility during a period of significant expansion.
Previously, Juliana was Senior Brand Manager at Frederick Wildman & Sons, where she played a key leadership role in the Italian wine division, overseeing marketing strategy for shareholder brands within the Gruppo Italiano Vini and Cantine Riunite portfolios. Prior to that, she served as Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S., where she opened the firm’s first secondary headquarters in California in 2016, establishing its Bay Area office. Over the past decade, Juliana has become one of the most dynamic and influential marketing and communications executives in the wine industry. She is widely recognized as a mentor and connector for women in beverage alcohol, leveraging her network to create opportunities and elevate others in the field. Juliana has been featured in Forbes, Fortune, and other leading publications speaking on the future of wine marketing and consumer growth.
Connect:
Instagram: https://www.instagram.com/julezcolang/
Facebook: https://www.facebook.com/jules.colangelo/
Twitter: https://x.com/JulezColang
LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/
More interviews on US Wine Market:
https://www.italianwinepodcast.com/episodes_category/masterclass-us-wine-market/
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Until next time, Cin Cin!
