September 22, 2026 — For the first time, Mermaid Winter Gin is coming to the United States. The seasonal expression from England’s Isle of Wight Distillery – the fourth in Mermaid’s U.S. range – arrives as Negroni Week (September 21–27) opens, bringing its rich, warming character to the American bar cart just as the evenings draw in.

Crafted by the Isle of Wight Distillery, Mermaid Winter Gin is a seasonal expression created to capture the flavors of autumn and winter. Luscious coastal figs and vine-ripened grapes are complemented by cassia, orange peel and Isle of Wight honey, creating a subtly sweet and warming spirit with plenty of depth. Sixteen fruits and botanicals in all, presented in a deep-purple interpretation of Mermaid’s sculpted, fully recyclable bottle. It earned a Gold Medal at the 2026 San Francisco World Spirits Competition.
The Spirit of the Season, Mermaid Winter Gin is the perfect companion for the transition into fall, when evenings draw in, entertaining becomes more intimate, and people gather to enjoy meaningful moments with friends and family. Whether poured over ice, enjoyed in a cocktail or shared as part of a cozy get-together, its rich, warming flavor profile makes it an ideal choice for the season.
Perfectly timed for Negroni Week, Mermaid is showcasing the versatility of the seasonal spirit with its Winter Negroni; a subtly sweet and bold take on the classic cocktail. Combining Mermaid Winter Gin with Campari and Cocchi Vermouth di Torino, the serve is finished with a fig wedge to complement the gin’s seasonal flavor profile.
WINTER NEGRONI
Subtly Sweet & Bold
Ingredients:
1 oz Mermaid Winter Gin
1 oz Campari
1 oz Cocchi Vermouth di Torino
Garnish: Fig wedge
Method:
Pour all ingredients into an ice-filled vessel and stir. Serve over a large ice cube and garnish with a fig wedge.
“There’s something about this time of year that makes people want to slow down, bring friends and family together and enjoy something a little more considered,” says Xavier Baker, co-founder of the Isle of Wight Distillery. “Mermaid Winter Gin was created with exactly those moments in mind. Its rich, warming flavor makes it incredibly versatile, whether you’re enjoying a simple serve at home or getting creative with cocktails. The Winter Negroni perfectly captures the spirit of the season and showcases the depth of flavor that makes the gin so distinctive.”
Mermaid Winter Gin (750ml, $34.99) is available for pre-order now at mermaid-gin.com, shipping in October to more than 30 states. Retail availability begins in October in New York, New Jersey, Connecticut, Georgia, Tennessee, Florida, Illinois, Minnesota, Texas and California.
For more information, visit https://mermaid-gin.com/
About Mermaid and the Isle of Wight Distillery
Founded in 2015 by Xavier Baker and Conrad Gauntlett, Mermaid crafts premium spirits on England’s Isle of Wight using wild-foraged and responsibly sourced ingredients inspired by the surrounding sea. The Isle of Wight Distillery was named ADI International Distillery of the Year. Certified B Corp, the distillery is committed to environmental stewardship, social responsibility and supporting its local community. Signature botanical rock samphire, known locally as “Mermaid’s Kiss,” is sustainably foraged from the island’s shoreline and features throughout the range. Distilled by hand and presented in Mermaid’s distinctive sea-glass-inspired bottles, every spirit captures the character of the island and the ocean that surrounds it.