Early Registration Now Open
August 12, 2026 (Vallejo, CA) — BevFluence®, the beverage industry media and intelligence platform behind Wine Compass, Swig & Ramble and Wizard of Whiskey, today opened Early Bird submissions for TERROIR, a campaign built around seven of the most culturally significant and commercially underserved categories in the US beverage market: Touriga Nacional and Portuguese Varietals, Emerging spirits, Riesling, Rum, Obscure (lesser-known grapes and regions including Teroldego, Fernão Pires, Grenache Blanc, and Tokaji), Italian Varietals, and Rye.
TERROIR stands for Touriga (Portuguese Varietals), Emerging, Riesling, Rum, Obscure (lesser known wines and regions), Italian Varietals, and Rye. But it’s more than a campaign. It’s a movement. BevFluence® is on a mission to turn creators, buyers, bartenders, sommeliers, and beverage directors into true ambassadors for these categories — creating genuine lust for these products among the people who shape what the world drinks.
Seven Categories. Many Activations. One Mission.
Producers across all seven TERROIR categories will be featured at BevFluence’s three 2026 Speakeasy events — immersive, industry-only experiences that have generated a verified 20.7M social reach, 305.1K web reach, and 75 brand connections at our 2025 Chicago Speakeasy alone.
Beyond the events, every TERROIR participant will be part of extensive content campaigns produced by BevFluence® and our community of industry creators to drive discovery and tell the authentic stories behind these categories.
“We had to make some hard choices — there are so many categories we love. But the ones we landed on feel right. And the platform we built gives brands complete visibility: every entry, every sample, every post. No chasing. No hoping. It’s all there.” Todd Godbout, CTO | BevFluence®
Content will include industry publications, podcasts, and social media, and this holiday season, TERROIR participants will be featured in various holiday gift guides — timed perfectly for OND shoppers looking for the best in beverages.
Submission Details & Pricing
Early Registration | ENDS January 31, 2027 | $435 per submission- Code EarlyBird Standard Registration | February 1, 2027, | $600 per entry
Multi-submissionDiscount | 6 or more submissions $325 per submission(Early Bird only) $435 January 31, 2027
Submission Deadline | August 29, 2026. Products must be shipped to BevFluence® regional offices. Shipping details, terms and conditions, and size availability post registration. Additional products need to be sent to Speakeasy locations.
Register here!
https://bevfluence.azurewebsites.net/
#BevFluenceTerroir · #underthebevfluence
About BevFluence®
Founded in 2017, BevFluence® creates immersive Speakeasy experiences that connect food and beverage producers with the industry’s most influential voices — bartenders, media, creators, sommeliers, and beverage directors who shape culture.
