June 17, 2026 (Rolling Hills, CA) — Kosmic Kitty Wines, the fast-growing California wine brand from South Bay Wine Group (SBWG), has released a new World Cup-inspired video celebrating the global spirit of soccer and the power of creative digital storytelling.
The short-form video follows the adventurous Kosmic Kitty mascot as it enters a packed stadium, competes on soccer’s biggest stage, and celebrates victory before returning to the brand’s lineup of California wines. Designed for social media and digital platforms, the video reflects the brand’s mission of bringing fun, creativity, and accessibility back to wine.
“The wine industry must find new ways to connect with younger legal-age consumers,” said Greg Popovich, Founder and President of South Bay Wine Group. “The World Cup is one of the few events that truly brings the world together, and we wanted to celebrate that spirit in a way that is uniquely Kosmic Kitty.”
“Sports bring people together, and social media lets brands join those conversations in creative ways,” said Adriana Popovich, Director of Social Media for South Bay Wine Group. “We wanted to create something fun, shareable, and unmistakably Kosmic Kitty while celebrating the excitement of the World Cup.”
Since its launch, Kosmic Kitty Wines has rapidly expanded distribution across the United States and earned recognition for delivering exceptional quality and value at an accessible price point. Recent accolades include 95 points and Best of Class for the 2024 Chardonnay at the 2026 International Women’s Wine Competition, 91-point Gold Medals for the 2024 Chardonnay and 2024 Sauvignon Blanc at the Los Angeles Invitational Wine & Spirits Challenge, and multiple Best Buy designations from Wine Enthusiast, including 90 points for the 2023 Pinot Noir and 2022 Cabernet Sauvignon.
The World Cup-themed video also highlights how family-owned wine companies can embrace emerging technologies and creative marketing to engage consumers in new ways.
“Wine has always been about bringing people together,” added Popovich. “Whether you’re watching the World Cup with friends or sharing a bottle over dinner, great wine helps create memorable experiences.”
South Bay Wine Group, based in California’s South Bay region, is a family-owned wine company whose portfolio includes Castle Rock Winery, Kosmic Kitty Wines, and Dressage Wines.
About South Bay Wine Group
South Bay Wine Group (SBWG) is a family-owned California wine company dedicated to producing high-quality wines that overdeliver on value. Its portfolio includes Castle Rock Winery, Kosmic Kitty Wines, and Dressage Wines, with distribution throughout the United States and internationally.
