Renzo Rosso’s wines will accompany the VIP opening events of Marina Abramović’s ‘Transforming Energy’ exhibition at the 61st International Art Biennale of Venice.
April 30, 2026 (Marostica, Italy) — Diesel Farm is proud to stand alongside contemporary art and culture by supporting the preview of ‘Transforming Energy’, the new exhibition by Marina Abramović, one of the most influential figures on the international art scene, at the 61st International Art Biennale of Venice.
Diesel Farm’s endorsement is part of the cultural vision championed by Renzo Rosso, the Italian fashion entrepreneur who has always consistently viewed creativity as a force capable of generating change and fostering dialogue between different worlds. This vision runs throughout the Diesel universe and finds tangible expression in Diesel Farm: a place immersed in nature, where the agricultural landscape takes center stage and the land becomes a space for experimentation and culture. Here, wines and products are crafted as authentic expressions of the territory, with a strong focus on quality, sustainability and respect for natural rhythms.
The partnership will take shape through a series of exclusive events accompanying the exhibition’s Preview, with a program unfolding over several days. It will begin with private events for international guests – including collectors and leading figures from the world of art, culture and creativity – on May 4 and 5 at the Gallerie dell’Accademia and the historic Hotel Gabrielli in Venice. Marina Abramović’s exhibition will open to the public on May 6.
As a partner, Diesel Farm will accompany these events with a curated selection of wines from its Marostica-based winery, reflecting a production philosophy rooted in respect for the territory and a strong commitment to quality. The wines become an integral part of the cultural experience, creating moments of sharing that foster dialogue between art and contemporary vision.
Through this sponsorship, Diesel Farm further strengthens its connection with the world of contemporary art, reaffirming a vision that reflects Renzo Rosso’s approach: a way of doing business that supports culture as a core value, capable of bringing together excellence and creativity within one of the most prestigious artistic settings on the international stage.
