In this WIN Insider Series episode, George interviews Stuart Spencer, Executive Director of the Lodi Wine Grape Commission and family winemaker. He shares the story behind Lodi’s groundbreaking sustainability certification program, explains how his family carved out a niche with unique Portuguese and Spanish varietals, and delivers a candid critique of the bulk wine import market that’s undermining American growers.
Stuart advocates for legislation requiring American-labeled wines to be 100% U.S. grown and discusses why making wine culture more inclusive is essential for attracting younger consumers. Despite industry headwinds, his optimism about wine’s future through innovation, cooperation, and sustainability is both refreshing and inspiring. This is honest talk about where the industry stands and where it needs to go.
