New platform unifies winery data to give a complete view of the customer, while providing wineries new ways to grow
October 7, 2026 (Napa Valley, CA) — New Vintage, an AI platform purpose-built for the wine industry, announced today that wine industry veteran Carol Reber has joined the company as a strategic advisor. The platform securely links a winery’s data with AI assistants, giving AI the wine-focused context to understand the business and finally put this knowledge to work. The result: winery teams that move from deeper customer insights to action faster.
New Vintage Labs launched its AI platform in 2026 with an initial focus on the DTC business. The platform finally connects disparate winery systems such as Commerce7, Klaviyo, Mailchimp and RedChirp with AI assistants including Claude and ChatGPT.
“AI is extraordinarily powerful, but when you open general-purpose AI like Claude or ChatGPT, it’s a blank slate. It doesn’t know your winery’s customer behavior, marketing activity or how the business operates,” said Stephen Mok, co-founder and CEO of New Vintage Labs, builders of New Vintage. “We’re building the layer that AI needs to navigate the nuances of wine. The promise of AI is intelligence, but intelligent action requires understanding, so we’re starting there. Ultimately, we want to bring the benefits of this technology to the wine industry, with an intuitive experience, and get the heck out of the way of the smart people who could use another pair of hands.”
This potential attracted Reber, who has spent decades leading growth, marketing, customer strategy and DTC for major wine companies. “I’ve spent decades obsessed with turning customer understanding into growth,” said Reber. “What Stephen understood very early is that AI could give wineries capabilities previously available only to the largest players and make them accessible to businesses of any size. This is a very big deal for our industry, and the speed at which Stephen and his team are advancing the platform is remarkable.”
Reber will advise New Vintage Labs on strategy, industry relationships and market positioning. “Carol has spent her career building businesses, leading teams, driving growth and navigating enormous change,” Mok said. “She knows how to simplify complex ideas and focus on what delivers real value. Her perspective is invaluable.”
“The terrific people in our industry don’t need more reports, more data or more time spent wading through spreadsheets,” Reber said. “They need better information and more time to use it — to think, create, build relationships and act. This is exactly what the New Vintage platform does.”
New Vintage Labs can be installed through the Commerce7 App Store. Winery data is encrypted, and customer data is not used to train the underlying AI models. A 14-day free trial includes hands-on onboarding support from the New Vintage team to ensure every winery team can fairly assess the fit for their business.
About New Vintage Labs
New Vintage Labs develops AI technology purpose-built for the wine industry. The New Vintage platform unifies winery data and gives AI the context needed to deeply understand the business and put this knowledge to work, helping teams gain deeper customer insights, improve marketing and uncover new opportunities for growth faster. New Vintage Labs was co-founded by CEO Stephen Mok and Chief AI Officer Marko Kosović. For more information and customer testimonials, visit NewVintage.ai
