A Two-Day Celebration of Collaboration, Craft, and Community
May 13–14, 2026 | 2026 Theme: Whimsy & Wonder
March 2, 2026 (Portland, OR) — The Willamette Valley Wine Auction returns May 13–14, 2026, celebrating its 10th Anniversary with a milestone edition themed Whimsy & Wonder. Over the past decade, the auction has become a cornerstone event for the region, bringing together the wine trade, collectors, and winemakers to showcase the exceptional quality and craftsmanship of Willamette Valley wines. Every wine offered is crafted exclusively for the auction and is not available elsewhere.
Held across two days at Abbey Road Farm and Domaine Serene, the anniversary auction features educational seminars, culinary experiences, and once-in-a-lifetime wines and experiences available only through the event.
All proceeds from the Willamette Valley Wine Auction directly support the marketing, branding, and educational efforts of the Willamette Valley Wineries Association (WVWA), helping to elevate the region’s global reputation and ensure long-term success for its wine community.
A Two-Day Anniversary Experience
Wednesday, May 13 – Whimsy
Open to consumers, collectors, and trade members, Whimsy takes place at Abbey Road Farm and features tastings of one-of-a-kind auction wines from the 2024 vintage, culinary offerings, live art, and educational programming. The day concludes with the Stillwater Dinner, an intimate, highly sought-after experience limited to 130 guests.
New for 2026, educational seminars will be led by Clive Pursehouse, North American Editor for Decanter, and Zach Geballe, Podcast Co-Host and Producer at VinePair, offering expert perspectives on the 2024 vintage, the region, and the evolution of Willamette Valley wine.
Thursday, May 14 – Wonder
Wonder is a trade-only experience held at Domaine Serene, featuring a library wine tasting, lunch, live auction, and a celebratory after-party. Members of the trade and their invited guests are welcome to attend events across both days.
Auction Format & Wine Highlights
The 10th Anniversary auction includes 73 total lots, offered through two bidding formats and powered by Auctria software:
- Online Auction (May 8–15): 45 lots
- Trade-Only Live Auction (May 14): 28 lots
Every wine is crafted exclusively for the auction and unavailable through tasting rooms or other channels, underscoring the collaborative and highly limited nature of the offerings. The lineup spans Pinot noir, Chardonnay, and sparkling wine and includes collaborative winemaker lots, as well as exclusive experiences, from blending sessions to behind-the-scenes access with some of the region’s most respected producers.
Creative & Collaborative Moments
Notable highlights of the anniversary auction include:
- A four-women Collaborative Chardonnay from Argyle, Luisa Wines, Matzinger-Davies, and Ridgecrest
- Common Ground, a collaborative Pinot noir crafted by four winemakers sourcing fruit from Hyland Vineyard
- An original painting by James Frey paired with his sparkling wine lot from Trisaetum
- A rare blending experience with Maggie Harrison and Mimi Adams of Antica Terra for up to ten guests
The 2026 auction also welcomes first-time participating wineries, including Ambar Estate, Amica Luna Wines, Approachment Wine Co., Arabilis, Benza Vineyards, Iterum, Lonesome Rock, Love & Squalor, Luisa Wines, Remy, and Vitae Springs.
Celebrating a Decade of Impact
As the Willamette Valley Wine Auction marks its tenth year, the event continues to serve as a powerful platform for showcasing the region’s wines while directly reinvesting in the collective success of the Willamette Valley through WVWA-led marketing and education initiatives.
A full calendar of events and registration details can be found at:
https://www.willamettewines.auction/calendar
About the Willamette Valley Wineries Association
The Willamette Valley Wineries Association (WVWA) is a non-profit industry association dedicated to achieving global recognition for Oregon’s Willamette Valley as a premier Pinot Noir–producing region. The WVWA represents more than 400 members across wineries, vineyards, and allied industries throughout the Valley. Learn more at willamettewines.com.
Follow on Social Media: Instagram | Facebook | LinkedIn #wvwines
