February 17, 2026 — With two fully occupied halls, ProSpirits will be bigger, more international, and more diverse than ever before at ProWein Düsseldorf 2026 (Germany). From March 15 – 17, 2026, the spirits section will become a vibrant meeting place for the global industry – with a huge variety of products and a program that not only shows trends but also puts them into context.
International variety meets new impulses
In Halls 5 and 7, ProSpirits will bring together around 500 exhibitors from 50 countries, thereby offering a condensed trip around the international world of spirits. The spectrum will range from tropically aged whiskeys to progressive gin styles to Chinese Baijiu.
For the first time, no & low alcohol spirits will also find a new stage at the ProWein Zero Tasting Bar. This Bar will show how low & no is conceived today – modern, sensorially sophisticated, and with a degree of innovation that is repositioning this category.
Trend tours provide in-depth guidance
A key element for targeted guidance in this growing range of products on offer are the curated trend tours with spirits expert Jürgen Deibel. Twice a day, he will guide visitors through the ProSpirits halls and puts current market developments, styles, and producers into a clear context.
“The guided spirits tours at ProSpirits 2026 are a key tool for targeted knowledge transfer and networking,” explains Deibel and adds: “They make for structured orientation, promote direct exchange with producers and make a crucial contribution to the professionalization of the trade audience as well as to sustainable appreciation of craft spirits.”
To visitor Trend Tours
In addition, two exclusive press tours will be offered, specifically targeting media representatives. Due to the limited number of participants early registration is recommended.
Register now for trend tour on 15th March 2026
Register now for trend tour on 16th March 2026
“The Spirits Business” addresses global business issues on stage
Another highlight of ProSpirits will be the education program curated by The Spirits Business on the dedicated area of Hall 7. Leading figures from the international spirits industry will discuss the sector’s key challenges and opportunities – from market and consumer trends to technology to on-trade trends as well as distribution and retail.
The panels will be moderated by Melita Kiely, editor-in-chief of The Spirits Business. Speakers will include Prof. Dr. Simone Loose, author of the ProWein Business Report & ProSpirits Report, Ian Somerhalder (Brother’s Bond) as well as representatives of renowned brands such as Choya Umeshu, San Cosme Mezcal, Origen X, Thomas Henry and MG Distillery.
“We were thrilled to present The Spirits Business Hub at ProSpirits 2025 for the first time – and are delighted to return with its second edition in 2026,” says Melita Kiely. Alongside panel discussions and talks, the program will include spirits tastings, cocktail Masterclasses and a high-caliber bar presence. “We’re not shying away from important topics impacting the industry – from Gen-Z consumption habits to geopolitical challenges to the question of what bartenders really expect from brands.”
Must-attend event for bar professionals and spirits trade
With its international focus, valuable knowledge formats and high-quality quality, ProSpirits 2026 will become the central meeting point for bartending staff, mixologists as well as retailers. Whether it’s new products, fresh ideas for bar menus or direct exchange with producing companies and industry experts – ProSpirits creates space for inspiration, networking and concrete business opportunities at ProWein 2026.
Testimonials for the ProSpirits Report 2026
An industry-wide survey is currently being conducted within the spirits sector for the ProSpirits Business Report 2026. The aim is to gather informed assessments of market trends, challenges and perspectives of the future and to compile them in a comprehensive industry report. This survey is aimed at representatives from industry, distribution, retail and food service, whose assessments form the content of the ProSpirits Report. The Report is considered the key trend and mood barometer of this industry. To participation
For further information on visiting or exhibiting at ProWein 2026, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com.
For hotel information, contact TTI Travel, Inc. at (866) 674-3476; E-mail: info@ttitravel.net; www.ttitravel.net or use the booking platform on the ProWein website: https://www.prowein.com/en/Exhibit/Information/Hotel_CityInfos
