Annual report details 2025 harvest, production, and sales trends across Oregon’s statewide wine industry.
July 2, 2026 (Portland, OR) — The 2025 Oregon Vineyard and Winery Census Report, released today by the Oregon Wine Board, details a decrease in harvest, production and sales, adjusting from record years in the early 2020s to current market demand.
The annual study, conducted by the Institute for Policy Research and Engagement (IPRE) of the University of Oregon, provided key statistics that paint the picture of Oregon wine in 2025. Oregon wine grape growers harvested 12% fewer acres (34,542 acres) than in 2024, at an average yield of 2.81 tons per acre, a decrease from 3.31 in the prior year. The resulting wine grape production decreased 25% from 2024, with tons crushed similarly down by 23%.
“The global wine industry is experiencing a challenging period, and Oregon growers and winemakers are enduring this shift alongside the industry at large,” said Gina Bianco, executive director of Oregon Wine Board. “Despite ongoing marketplace barriers, our growers and vintners remain committed to producing world-class wines.”
The data provided by wineries reveals lower sales across all channels, bolstered by a 5% average increase in price per case. The direct-to-consumer channel was the most resilient, softening 3.4% overall. Oregon wine exports, which had historically been growing steadily, decreased by 29%, driven by near total loss of access to the Canadian market. Sales of Oregon wine in many export markets continued to grow in 2025, notably in Mexico, Sweden, and South Korea.
IPRE also collected supplemental insights from grower respondents on their decisions and experiences during the 2025 harvest. A majority of the 129 respondents reported leaving at least some fruit unharvested with the primary reason cited that it was difficult to find buyers for grapes. These questions also confirmed that many growers strategically farmed for a lighter crop, as seen in the lower yields across varieties in the 2025 report.
“The winegrowing industry is navigating myriad obstacles, but through it all, the 2025 vintage in Oregon produced exceptional fruit, and there is great anticipation for the wines that will emerge from it,” said Bianco. “Oregon has a strong reputation for creating high-quality wines that express this unique place, and we expect nothing less from this vintage in spite of the obstacles our industry faces.”
About the Oregon Vineyard & Winery Report
Full details about the report and census survey, including vineyard and winery reports dating back to 1981, can be found here.
About Oregon Wine Board (OWB)
The Oregon Wine Board (OWB) is a semi-independent Oregon state agency leading efforts in marketing, research, and education initiatives that support and advance the Oregon wine and wine grape industry. The Board works on behalf of all Oregon wineries and independent growers throughout the state’s diverse winegrowing regions to ensure they are supported and empowered. To learn more, visit: industry.oregonwine.org.
