The Belle & Bottle Collective brings together boutique, family-run, and female-led wineries and farms with a growing national audience seeking story, place, and purpose in what they eat and drink
July 2, 2026 (Woodinville, WA) — Belle & Bottle, the wine and hospitality brand founded by Laura Huston in 2016, today announced the launch of the Belle & Bottle Collective — a national membership platform connecting boutique wineries, regenerative farms, and independent food producers with a community of consumers increasingly drawn to the people, practices, and values behind what they consume.
The Collective is the culmination of ten years of audience building, industry relationships, and a clear-eyed observation: the consumers most loyal to boutique wine are not waiting to be sold to. They are actively looking. They want to know how the land was farmed, who made the decisions, and what the producer stands for. They want access to wine that fits the moment — without feeling like expertise is required to earn it. And they want to spend their dollars somewhere they believe in.
For boutique wineries doing substantive work, farming with intention, operating as family businesses, making meaningful choices about how their wine is grown and produced — the existing distribution and marketing landscape was built on old priorities and buying patterns. The Collective was built to close the gap.
“Wine consumers have always cared about place and story,” said Huston. “What’s shifted is the nature of that interest. It has moved from a status signal to something more personal — a genuine desire to understand how something was made, who made it, and whether the values behind it reflect their own. The wineries we work with have been living those values for years. The Collective gives them the platform to reach the people looking for exactly that.”
A Platform Built on Story, Access, and Experiences
The Belle & Bottle Collective operates as a storytelling and experience platform, connecting partner wineries and farms to a national audience through newsletter, podcast, digital content, and live events. Partner benefits are structured around three areas of impact: storytelling and earned media, direct consumer access, and strategic marketing support tailored to each partner’s goals.
Partner membership begins at $1,200 annually. Partnerships are structured on a regional basis — with a deliberate limit on the number of partners accepted per region — to ensure the depth of support and audience access offered to each brand remains meaningful.
The Collective expands Belle & Bottle’s longstanding focus on boutique wine to include regenerative farms, independent food producers, and aligned hospitality partners — a reflection of how its consumer community already thinks about what they eat, drink, and experience. Wine, in this context, is not the destination. It is the connector between land, people, and gathering.
Wildroot Farm as Proof of Concept
Central to the Collective’s model is Wildroot Farm, a 38-acre regenerative farm in Santa Fe, Tennessee, just outside Nashville, owned and operated by Huston and her family. The farm hosts farm dinners, seasonal gatherings, and producer events that put consumers in direct conversation with the people and practices behind what is on the table, a model the Collective is designed to extend to partner farms and wineries across the country.
“Wildroot is where the philosophy becomes a real experience,” said Huston. “When you sit at a long table on a working farm, under the open sky, with food grown from the land beneath you — that is when a wine becomes a memory. Nobody remembers a tasting note. They remember the evening, the people, and the bottle that was part of it. The Collective carries that story to farm tables and targeted activations in areas where a winery wants to grow, and lets the experience do the rest.”
Foundation and Mission
The Collective operates in connection with the Belle & Bottle Foundation, a registered 501(c)(3) organization supporting female entrepreneurs in wine, food, farming, hospitality, and wellness. A portion of Collective revenue, along with proceeds from the Foundation’s Hustle + Heart merchandise line, directly funds the Foundation’s work. Partner wineries joining the Collective become part of a broader mission to ensure women and underrepresented voices have access to the resources, visibility, and market access they deserve.
About Laura Huston
Laura Huston is the founder of Belle & Bottle, co-founder of Wildroot Farm, and the Belle & Bottle Foundation. A veteran of the food and wine industry, Huston previously served as Director of Operations for a celebrated Seattle-area chef whose wine program was recognized by Washington State Wine Commission. She founded Belle & Bottle in 2016 and built it into a top wine club for boutique brands, named to Food & Wine magazine’s list of top wine clubs in 2020 and 2022 and recognized as a Wine Enthusiast Future 40 recipient in 2025. Huston launched the Belle & Bottle Wine Awards, judged by an all-female panel, as part of a decade-long effort to bring visibility to the outstanding women working in the wine industry. The Collective is the fullest expression of that work to date.
About Belle & Bottle
Belle & Bottle is a purpose-driven ecosystem comprising the Belle & Bottle Collective, Wildroot Farm, and the Belle & Bottle Foundation — a platform, a regenerative farm, and a foundation built to change how people gather, eat, experience life, and support the women making it all possible. Founded in 2016 and headquartered in Woodinville, Washington, Belle & Bottle has spent ten years building an engaged national community around boutique wine, farm-rooted hospitality, and values-driven consumption.
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