December 9, 2025 (Bedford, MA) — Coravin, Inc., the global leader in wine by-the-glass systems, today releases new findings from its 2025 Wine By-The-Glass Report, illuminating significant changes in how consumers engage with wine in restaurants, bars, and hospitality settings. The report, which is a result of a survey conducted with more than 1,500 independent wine drinkers across the U.S., U.K., and Australia, reveals that over half of consumers (54%) are ordering wine by-the-glass more often than they were two years ago, with the number rising to 58% among Americans.
The data underscores a clear shift toward exploration, premiumization, and mindful habits. Top motivations for choosing wines by the glass (BTG) include the ability to try premium wines without committing to a full bottle (44%), exploring different wines (43%), and pairing different glasses with food throughout a meal (34%). Younger consumers (ages 25-44) are the driving force behind higher-end BTG purchases, with this group significantly more willing to spend $16-$30+ per glass.
The Coravin Wine By-The-Glass Report indicates an opportunity for operators to respond to this strong demand: U.S. consumers say they would order wine BTG more often if menus offered the ability to sample before ordering (49%), wider selection (44%), half-pours (35%), seasonal lists (34%), and guaranteed freshness (31%). Many respondents noted they would pay more for BTG programs that offer premium wines and assure quality with every pour.
“Consumers are telling us exactly what they want: more variety, more flexibility, and more access to great wines,” says Greg Lambrecht, Founder and Inventor of Coravin “We created Coravin to give people freedom and flexibility of choice, and that mission is reshaping how restaurants build their BTG menus. When owners can offer premium wines by the glass without worrying about waste, they not only increase revenue opportunity, they can elevate the entire dining experience.”
Additional findings highlight a strong appetite for interactive wine experiences, especially among drinkers under the age of 45. Food-and-wine pairing menus, curated flights, guided tastings with sommeliers, and playful formats like blind-tasting games ranked among the most appealing BTG experiences.
As wine programs evolve toward freshness, quality, and variety, the Coravin Wine By-The-Glass Report illustrates how advancements in preservation technology are empowering on-premise teams to meet rising guest expectations and expand premium BTG offerings sustainably.
Read the full 2025 U.S. Wine By-The-Glass Report here: Wine By The Glass Report
About Coravin, Inc.
Coravin, Inc. is the leading global innovator of wine by-the-glass systems, transforming how the world experiences wine. Since the company launched in the USA in 2013, Coravin’s pioneering technology has empowered trade professionals and wine lovers alike to explore, enjoy and serve wine without compromise.
Trusted by leading sommeliers, retailers and wine lovers around the world, the Coravin portfolio includes Coravin Timeless, Coravin Pivot and Coravin Sparkling wine by-the-glass systems. These systems allow wine to be poured in any amount, at any time, with remaining wine completely unaffected even years later. In 2025 Coravin launched The Coravin Guide, the world’s only wine by-the-glass guide, In 2025 Coravin launched The Coravin Guide, the world’s only wine-by-the-glass guide, created to help consumers discover standout BTG programs while spotlighting the venues leading innovation in premium by-the-glass service.
Now available in over 80 countries, a glass of wine is poured with Coravin every second of every day.
