November 25, 2025 (Rolling Hills, CA) — Kosmic Kitty Wines today reaffirmed a promise consumers can no longer take for granted: every bottle is 100% California-grown and 100% California-made. No foreign bulk wine. No loopholes. No fine print.
A recent industry report underscored a widening divide: while California growers left hundreds of thousands of tons of grapes unharvested, major producers imported nearly 68 million gallons of foreign bulk wine—much of it blended into wines sold under broad American Appellations. Many large wineries are cutting corners, stretching supply by blending foreign wine into American-branded products while California fruit goes unused.
“California wine should be grown in California. Period.” — Greg Popovich
“Too many wines on grocery shelves are blended with foreign wine. Kosmic Kitty isn’t one of them,” said founder Greg Popovich of South Bay Wine Group. “We’re a family-owned winery, we support California farmers, and we bottle in California. What you see on the label is what’s in the bottle. Every Kosmic Kitty wine is made from California grape contracts and California production contracts—start to finish, it’s the real thing.”
Adriana Popovich, Director of Social Media for South Bay Wine Group, added:
“Younger drinkers value honesty. They want to know where their wine comes from. Kosmic Kitty is California through and through—and that authenticity is a huge reason the brand is exploding.”
A Breakout California Success Story
Launched in March 2025, Kosmic Kitty has become one of the year’s fastest-growing wine brands—earning multiple 90-point scores, driving rapid reorders from national retailers, and attracting younger consumers who value transparency, real sourcing, and genuine California character.
This Thanksgiving, thousands of families across the country will be opening Kosmic Kitty around the table—early proof that the brand is becoming part of America’s celebrations and traditions.
And the momentum continues: Kosmic Kitty will release its new 2024 California Chardonnay in just a few weeks, expanding its lineup while staying true to its California-only commitment.
At a time when the U.S. wine market faces declining demand, rising costs, and record reliance on imports, Kosmic Kitty is winning with a simple formula:
Great wine. Fair price. Honest sourcing.
Championing California Farmers
With growers facing low grape prices, vineyard removals, and shrinking demand, Kosmic Kitty remains steadfast in its sourcing philosophy.
“We believe in California agriculture,” Popovich said. “Our growers are our foundation—and we’re proud to support them bottle after bottle.”
How This Fits Within South Bay Wine Group
South Bay Wine Group includes several brands—such as Castle Rock Winery—which produce wines from California, Oregon, and Washington. These West Coast appellations are clearly stated on every Castle Rock label.
The portfolio also includes Dressage Wines, featuring its flagship Monterey County Pinot Noir and a brand ambassador partnership with U.S. Olympic Dressage rider Sabine Schut-Kery, emphasizing precision, elegance, and California craftsmanship.
Kosmic Kitty is different by design:
A brand created to be exclusively 100% California, reflecting a focused commitment to California growers at a time when foreign bulk wine is flooding the U.S. market.
Both approaches are transparent; Kosmic Kitty simply takes a harder line—California fruit only, California production only.
About Kosmic Kitty Wines
Kosmic Kitty is a family-owned, California-grown, California-made wine brand from South Bay Wine Group. Bottled in Santa Rosa and distributed nationally, the lineup includes Sauvignon Blanc, Pinot Grigio, Pinot Noir, Cabernet Sauvignon, and the upcoming 2024 California Chardonnay.
Every wine is made from California grapes and produced in California—100% California, every time.
