November 5, 2025 — Crealis, a global leader in closure solutions for wine and spirits, is proud to announce the creation of a new position: Chief Commercial Officer , entrusted to Jean-Pascal Rey . He joins the Group Executive Committee and reports to Enrico Bracesco, group’s CEO.
A results-driven commercial leader with over 30 years of experience in omnichannel B2B and B2B2C sales, Jean-Pascal Rey has developed and led profit centers, managing international teams with both strategic and operational approaches. His international leadership experience spans Europe and the United States, with American (Whirlpool Corp.), European (Somfy), and Chinese (Haier) companies. This diversity has enabled him to acquire strong cultural agility and a solid understanding of global commercial dynamics.
“Joining the Crealis Group is a tremendous opportunity to put my experience at the service of a company that embodies excellence, innovation, and sustainable commitment. In a rapidly evolving sector, I am convinced that the key to success lies in close relationships with our clients and the ability to build high-value solutions together,” says Jean-Pascal Rey.
The creation of this role marks a significant step in strengthening Crealis’ commercial effectiveness and preparing the group for its next phase of growth. In close collaboration with the general managers of the subsidiaries, as well as the international team in charge of distributors and key accounts, Jean-Pascal Rey will lead the implementation of the group’s commercial strategy, with a clear objective of achieving commercial excellence.
“My ambition is to reinforce the group’s international commercial momentum, consolidate our trusted relationships with partners, and support our teams in facing new challenges, with a spirit of openness and shared performance,” he summarizes.
By taking this new step in its development, Crealis reaffirms its ambition as a key player in the capping and overcapping sector, driven by a strong commitment to production excellence and a shared passion for customer success.
ABOUT CREALIS
CREALIS is the leading group in capping and over-capping solutions for still and sparkling wines, spirits, beer, olive oil, and vinegars. The group relies on the solid reputation and expertise of 8 renowned brands: SPARFLEX, LE MUSELET VALENTIN, ENOPLASTIC, RIVERCAP, MAVERICK, PE.DI, SUPERCAP, and CORCHOMEX, bringing their unique know-how to the market. The group has 13 production sites: 3 in France, 3 in Italy, 1 in Portugal, 2 in Spain, 2 in the United States, 1 in Australia, and 1 in Mexico. The group markets in over 70 countries worldwide through a vast sales network.
