September 22, 2025 (Sonoma County, CA) — With over 40 years of diverse wine industry experience, a refined palate, and exceptional communication skills, Sue Straight has launched winewenchconsulting.com. Wine Wench Consulting is dedicated to helping wineries thrive, by taking them to the next step. This includes optimizing direct-to-consumer channels, to engaging customer experiences. She offers tailored solutions to meet each winery’s unique goals. Potential clients only need to explore her Services and Offerings page, to learn much more about her expertise, approach, and commitment to each specific client’s success will be.
https://winewenchconsulting.com/services-and-offerings
Known as “Wine Wench,” Straight has over 40 years of diverse, wine industry expertise. This ranges from managing wine shops and tasting rooms, to boosting sales and creating engaging marketing strategies. Sue’s unparalleled knowledge, communication skills, and commitment to making wine fun has transformed many businesses, helping them to thrive in the very competitive wine market.
Sue Straight believes that wine should be fun and engaging. “We need this attitude and passion in the wine industry; more, now than ever, in these challenging wine times.”
As a DTC coach and mentor, she has a proven track record of success, by inspiring hundreds of tasting room employees to effectively sell more wine. She knows how to attract and maintain more wine club members, by upgrading and personalizing the overall visitor experience. Her passion for excellence is simply contagious.
For example, she remained the top DTC salesperson at St. Francis Winery for over five years, increased revenue by 75 percent at J. Rickards Winery within two years, increased revenue by 65 percent at Limerick Lane Cellars within five years, and increased DTC sales at Trentadue Winery by 40 percent within two years. In 40 years, Sue Straight’s career has primarily been focused on DTC management, brand building, and provided marketing copy for top Sonoma and Napa County wineries and PR agencies. Some examples are Balzac Communications and Marketing, St. Francis Winery, Signorello Estate, Keller Estate, Martin Ray Winery, Clos Pegase Winery, and White Oak Winery. She’s also successfully managed and developed proven growth with wine clubs, from start-ups to over 4,000 members.
Along with her excellent DTC track record, she’s also a professional wine writer and wine judge, and been a regular contributor to well-respected publications (examples: The San Diego Union Tribune and Wine Country This Week Magazine). Straight also enjoys freelance writing, for many small wine brands.
Wine Wench Consulting’s website itemizes all growth levels for her clients, from detailed services for a winery’s tasting room experiences, to her DTC operations manual. She has launched her Sell More Wine blog (winewenchconsulting.com/sell-more-wine-blog), a winery’s ultimate resource, for navigating the dynamic world of wine direct sales and marketing.
