Just in time for Sober October, Giesen 0% continues to lead the non-alcoholic wine movement with a stylish new format.
September 4, 2025 (Marlborough, New Zealand) — Giesen Group, the #1 premium* non-alcoholic wine brand in the U.S. by value, proudly expands its innovative 0% Spritz line with the launch of sleek 250ml slim cans in 4-packs. Following the highly successful debut of Giesen 0% Spritz Sauvignon Blanc and Rosé in 750ml bottles earlier this summer, the new cans make it easier than ever for consumers to celebrate moderation with style, convenience, and taste, just in time for Sober October.
As the mindful drinking movement accelerates, with 25% year-over-year growth in the U.S. non-alcoholic wine category, Giesen continues to shape the premium segment with versatile formats that fit every occasion. Whether it is a rooftop happy hour, tailgate, picnic, or mindful night in, Giesen 0% Spritz slim cans bring celebration without compromise.
“Consumers are asking for alcohol-free options that are every bit as enjoyable, stylish, and celebratory as traditional wines,” said Richard O’Brien, Sales & Marketing Director at Giesen Group. “With our slim cans, we are unlocking even more ways for people to moderate, while delivering the craft, taste, and authenticity that Giesen 0% is known for. Our slim 250 mL 4-packs chill fast, travel anywhere, and fit glass-free settings, so people can mix 0% into any occasion.”
Crafted from high-quality, full-strength New Zealand wine, each Giesen 0% Spritz undergoes gentle dealcoholization to preserve aroma, flavor, and structure. The result is a crisp, dry, effervescent experience with fewer than 35 calories per 5 oz. pour and less than 0.5% ABV.
TASTING NOTES
Giesen 0% Spritz Sauvignon Blanc: Tropical fruit, lime, and subtle herbal lift with bright acidity and a refreshing, dry finish. (30 calories per 5 oz. pour)
Giesen 0% Spritz Rosé: Strawberry, watermelon, and white florals with a clean sparkle and elegant balance. (35 calories per 5 oz. pour)
AVAILABILITY
Exclusively imported by Opici Wines & Spirits, Giesen 0% Spritz is available nationwide in 750ml bottles (SRP: $15.99) and new 4-pack slim cans (SRP: $20.99). The Spritz range complements Giesen’s growing portfolio of award-winning alcohol-removed wines, including Sparkling Brut, Sauvignon Blanc, Chardonnay, Rosé, and more.
ABOUT GIESEN GROUP
Founded by brothers Theo, Alex, and Marcel in 1981, family-owned Giesen Group of New Zealand has been an industry leader for nearly four decades. With an uncompromising drive for quality and a strong culture of innovation, the brothers’ investment in their people, vineyards, and dynamic portfolio of wines has resonated with consumers worldwide. Based in Marlborough, the Giesen family produces wine to be enjoyed at every occasion, from their highly awarded Clayvin Single Vineyard wines to the widely successful Giesen Estate wines and Giesen 0% range. Inspired by today’s preference for mindful drinking and flavorful choices, Giesen 0% is the world’s leading premium range of alcohol-removed wines, including Sauvignon Blanc, Pinot Grigio, Rosé, Riesling, Premium Red Blend, Sparkling Brut, and Chardonnay, as well as the newly released 0% Sauvignon Blanc Spritz and 0% Rosé Spritz. Visit www.giesenwines.com.
ABOUT OPICI WINES & SPIRITS
Opici Wines & Spirits is a fourth-generation importer and producer with family roots in the wine business dating back to 1913. Led by Don Opici as CEO, the company features a growing portfolio of over 50 brands from nine countries. The philosophy behind the Opici name remains the same today as it was over 100 years ago: a commitment to excellence, quality, and building meaningful relationships with customers, suppliers, and employees. For more information, please visit www.opiciwinesandspirits.com.
*Source: Nielsen Wine Scan Data, 5/17/25 – Reflects Giesen as the #1 premium non-alcoholic wine brand in the U.S. above $12 by value.
