July 14, 2025 (Miami, FL) — Starting in September 2025, ZONIN1821 will entrust the distribution of its portfolio in California to Breakthru Beverage Group, one of the leading distributors of wines and spirits in the United States.
This new partnership marks a strategic move to further strengthen ZONIN1821’s presence in one of the most competitive and influential wine markets in the country. The collaboration aims to elevate the positioning of the Group’s brands through Breakthru’s highly structured and skilled commercial network.
Breakthru Beverage Group, with a well-established presence in over 15 U.S. states and extensive expertise in building premium brands, is the ideal partner to support ZONIN1821’s continued growth in California. The agreement includes the distribution of the Group’s proprietary brands – including ZONIN, Castello del Poggio, Castello di Albola, and Ca’ Bolani – as well as exclusive third-party labels such as BOCELLI1831, Tensley, and Fundamental Wines.
ZONIN1821 will continue to oversee the U.S. market directly through its subsidiary based
inMiami, ensuring strategic alignment with the Group’s international vision. Founded in 1821, ZONIN1821 is one of the foremost ambassadors of Italian wine worldwide. With a distribution network spanning over 140 countries and more than 1,400 hectares of vineyards across Italy, the U.S., and Chile, the Group is rooted in a philosophy that blends quality, innovation, and sustainability at every stage of the value chain.
“Breakthru is a strategic partner for us, with a strong local presence and a vision that aligns
perfectly with ours. California is a key market, and we are confident that this partnership will
help us unlock the full potential of our brands.”
Rob Gelwicks – US General Manager of ZONIN1821
“We are pleased to welcome ZONIN1821 to Breakthru Beverage Group California. ZONIN1821’s rich heritage, focus on quality winemaking, and broad portfolio of approachable, well-crafted wines make them a strong addition to our business. We look forward to representing their brands across the California market and building a successful partnership together.”
Adam Pizer – SVP of Business Development, Wine at Breakthru Beverage Group
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family- owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of nearly 10,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America’s retail, convenience, bar, and restaurant businesses, and has been named a “U.S. Best Managed Company” for four years in a row.
