The largest regional sales and technical support network for wine industry at a critical time.
July 14, 2025 (Melbourne, Australia) — Global winemaking technology leader Bucher Vaslin has announced the launch of its dedicated regional operation, Bucher Vaslin Pacific, marking an historic milestone and major investment in the Australian and New Zealand wine industries. This strategic move represents an unprecedented show of leadership and long-term commitment to the region at a critical time for winemakers. The new entity will be led by renowned industry expert Paul Baggio, bringing decades of experience and a deep understanding of local winemaking needs.
“Winemakers are having to make smarter, faster decisions with fewer resources,” says Baggio. “Our goal is to be more than a supplier – we’re here to collaborate, to problem-solve, and to bring proven technology into the hands of producers when and where they need it most. With our unrivalled team, we’re delivering not just equipment, but tailored solutions to support the next generation of winemaking excellence.”
Bucher Vaslin Pacific now stands as the largest sales and technical support entity dedicated to winemaking equipment in the region, offering an unmatched level of service, expertise and innovation. This expansive capability is powered by the collective strength of respected industry suppliers: Vitis & Winemakers, SWAT, Wine Energy, Vinvicta and Viniquip. Together, these regional partners ensure seamless, on-the-ground support across all key winemaking regions – including New Zealand, Victoria, South Australia, Tasmania, NSW and Western Australia – and reinforce Bucher Vaslin Pacific’s promise of world-class service wherever it’s needed.
Bucher Vaslin Pacific acts as the exclusive agency for Bucher Vaslin equipment across the region, offering direct access to the brand’s advanced portfolio – including presses, crossflow filtration, crushing, destemming, de-alcoholisation, thermo-vinification, sorting and dissolved gas management systems – supported by a highly skilled local team of technicians, engineers and service personnel. Backed by Bucher Industries, a global engineering group with a market capitalisation of approximately A$7 billion, Bucher Vaslin Pacific brings world-class innovation and scale to the local wine industry.
“With over 160 years of proven success in global wine processing technologies, now backed by a local team of industry experts and skilled technicians, we are proud to be recognised as one of the leading suppliers in the region,” adds Paul Baggio. “This launch represents a significant investment at a pivotal time, and we are proud to engineer, design and innovate alongside some of the top wineries across Australia, New Zealand and Asia Pacific.”
The launch also comes at a time when the industry faces continued volatility, labour shortages, shifting export conditions and increasing pressure on margins. Many producers are actively seeking more efficient, resilient, and sustainable wine processing solutions. The establishment of Bucher Vaslin Pacific ensures that winemakers have immediate access to both premium European winemaking technologies and the largest, most responsive local technical support network in the region.
Additionally, the Bucher Vaslin Pacific team will be available at the Winetech trade show in Adelaide next week – visit Stand 1137 to meet the team.
