June 10, 2025 (Napa, CA) — Treasury Wine Estates (ASX: TWE), one of the world’s leading luxury wine companies, announces its Squealing Pig brand’s title as the official wine sponsor of San Francisco Pride for the 2025 and 2026 seasons.
The annual event, which will take place in San Francisco, California, from June 28-29, 2025, is the largest LGBTQ+ parade in the world, attracting millions of spectators and participants from across the globe. The two-year partnership will feature Squealing Pig, one of TWE’s fastest-growing global wine brands, including a wine lounge in front of City Hall both days of the Pride Celebration for festivalgoers to experience Squealing Pig’s cracking wines throughout the weekend, with playful tasting opportunities that reflect the brand’s jubilant and welcoming spirit.
“Squealing Pig is all about having fun, bringing a playful, optimistic, and inclusive spirit to wine, so San Francisco Pride is the perfect place to see that come to life,” said Sarah Bakx, President, BOLD Brands, a division of TWE. “We are thrilled for Squealing Pig to be part of the vibrant celebration of individuality and self-expression that Pride represents—it is everything our brand stands for.”
TWE’s commitment to uplifting and empowering these voices is longstanding. Squealing Pig was the official wine sponsor of San Francisco Pride’s “Pride for Breakfast” in 2024 and the official wine supplier for the Sydney Gay and Lesbian Mardi Gras for 2022-2024 and Sydney WorldPride in 2023. In 2023, the brand also ran an out-of-home advertising campaign titled “Summer of Love,” in conjunction with Manchester Pride in the UK.
“Celebrating diversity and uplifting voices is more important than ever, and we are proud to bring Treasury Wine Estates’ values to life through our dynamic Squealing Pig brand as an official sponsor of San Francisco Pride,” said Elise Spangenberg, SVP, People and Culture at Treasury Americas, a division of TWE. “We are deeply committed to reinvesting in the communities we call home, and it is an honor to support a movement with a powerful legacy, one that reflects who we are, right in our own backyard.”
Diversity, equity, and inclusion are central to the TWE’s internal set of core values, exemplified by its TWE DNA: Bring Your Whole Self to Work, Deliver Together, and Be Courageous—and put into practice through its global pride employee resource group, TWE Pride, which champions an inclusive environment for the LGBTQIA+ community and allies, along with sustainability goals, such as the Brighter Future Initiative.
“At San Francisco Pride, we welcome partners who share our commitment to inclusion, joy, and self- expression,” said Suzanne Ford, Executive Director of San Francisco Pride. “We are proud to team up with Treasury Wine Estates and Squealing Pig, brands that celebrate individuality and invest in meaningful community impact. Together, we are creating space for everyone to show up as their authentic selves and feel truly celebrated.”
To register, donate, or learn more about the 55th annual San Francisco Pride, please visit sfpride.org
About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world’s leading premium wine companies, and is listed on the Australian Securities Exchange.
TWE’s global, multi-regional sourcing model includes world class vineyard and production assets in internationally acclaimed winemaking regions including Barossa Valley and Coonawarra in Australia, Napa Valley in the United States, Marlborough in New Zealand, Bordeaux in France, Tuscany in Italy, and Ningxia in China. The company has a strong focus on sustainability and building a brighter future for everyone who touches the business.
TWE’s global portfolio is available in more than 70 countries and includes luxury and premium brands such as Penfolds, DAOU Vineyards, 19 Crimes, Pepperjack, Squealing Pig, Wynns, Matua, Beaulieu Vineyard, and Frank Family Vineyards.
The company employs a global team of approximately 2,500 people, with its culture best expressed by the ‘TWE DNA’ – enabling team members to be courageous, celebrate unique differences, and deliver together.
For more information, visit www.tweglobal.com
About Squealing Pig
Squealing Pig is a tale about a pig who wanted more from life than just a pig pen. Keen on wine, but not a fan of the bore that you get with it, this pig’s adventure began in 2010 while making Sauvignon Blanc in the Squealing Pig Vineyard in Marlborough, New Zealand. Keen to experiment with some smokin’ hot new varieties and styles, this pig soon ventured to Central Otago, before arriving in the United States in 2024. No matter where this little pig finds itself, the Squealing Pig style remains the same: to make cracking wines that are approachable, flavour-packed and pair brilliantly with no-fuss foods… and to have more fun than anyone else doing it. Relax everyone, it’s just wine.
For more information, visit www.squealingpig.com | @squealingpigwines
About San Francisco Pride
The San Francisco Pride Celebration Committee is a 501(c)3 non-profit organization founded to produce the SF Pride Celebration and Parade. The mission of the organization is to educate the world on LGBTQ+ issues, as well as commemorate the heritage, celebrate the culture and liberate the people of all LGBTQ+ communities. A world leader in the Pride movement, SF Pride is also a grant-giving organization through its Community Partners Program. Since 1997, SF Pride has granted over $3 million dollars in proceeds to local non-profit LGBTQ+ organizations and organizations working on issues related to HIV/AIDS, cancer, homelessness, housing rights and animal welfare.
