Yountville, CA – February 2025: Vinifera Wine Marketing, a California wine broker representing terroir-driven, family-owned wineries, is the new California representative for Wade Cellars, the eponymous brand of basketball legend Dwyane Wade founded in partnership with the renowned Pahlmeyer family who has been making wine in the valley for over 30 years.
Wade Cellars was born out of Dwyane Wade’s love of the great wines of Napa Valley. Inspired by the opulent Cabernet Sauvignons of this famed American wine- growing region, Dwyane sought the advice and mentorship of his friend Jayson Pahlmeyer to collaborate in the production of Wade Cellars. Since the first vintage in 2012, the production range has expanded to a diverse collection of wines that are inspired by California’s rich winemaking tradition with a healthy dose of DWade style.
“Wade Cellars is a welcomed addition to the Vinifera Wine Marketing portfolio in California. We are excited to champion Wade Cellars’ premium quality and accessible wines that are extremely sought after in the current industry landscape. Their goal of sharing wines with new, young and interested consumers is just what the wine industry needs,” said Gina Schober, Owner of Vinifera Wine Marketing.
Vinifera Wine Marketing is launching their representation of Wade Cellars with their single vineyard 2021 Cabernet Sauvignons from Napa Valley and Sonoma County, plus their Three by Wade line which offers an affordable entry to Chenin Blanc and Cabernet Sauvignon sourced from sustainable vineyards throughout California’s most respected wine regions.
“We are thrilled to announce our partnership with Vinifera Wine Marketing to represent Wade Cellars in the California wholesale wine market,” said Jamie Watson, Managing Partner of Wade Cellars. “Their deep expertise and commitment to showcasing quality-driven, boutique wines align perfectly with our mission to craft wines that reflect authenticity and excellence. Together, we look forward to expanding our presence and sharing Wade Cellars with more wine enthusiasts across California.”
Wade Cellars strives to make the wine industry more inclusive to people of all backgrounds by consciously growing production and creating opportunities for access and education to all those who choose to indulge in this affordable luxury. This philosophy, shared by Vinifera Wine Marketing, makes Wade Cellars a perfect fit for Vinifera’s portfolio. Since its founding in 1985, Vinifera Wine Marketing has partnered with terroir-driven, family-owned, premium wineries. Their carefully curated portfolio offers wine buyers a diverse selection of varietals, winemaking styles, appellations, and price points – and all with great stories behind them.
About Vinifera Wine Marketing: Since 1985,Vinifera Wine Marketing has partnered with terroir-driven, family-owned, premium wineries. Our producers are meticulous stewards of the land with deep expertise in winemaking and farming. Vintage after vintage, these winemakers produce exceptional wines that capture the essence of time, place, and varietal. Vinifera’s carefully curated portfolio offers wine buyers a diverse selection of varietals, winemaking styles, appellations, and price points – and all with great stories behind them.
About Wade Cellars: Founded in 2014, Wade Cellars emerged as a dynamic collaboration between NBA legend Dwyane Wade and iconic Napa Valley vintner Jayson Pahlmeyer. Driven by a vision to celebrate the rich heritage of Napa’s world-class Cabernet Sauvignons, Dwyane launched a wine brand that blends approachability with innovation, redefining diversity in the wine industry. Today, Wade Cellars’ portfolio shines with its flagship Wade Cabernet Sauvignon, crafted from some of Napa Valley’s most celebrated vineyards, alongside the Three by Wade collection. This portfolio features Rosé, Chenin Blanc, and Cabernet Sauvignon, offering exceptional quality and value sourced from sustainably farmed vineyards across California’s premier wine regions.
In addition to crafting exceptional wines, Wade Cellars fosters meaningful connections through its When We Gather dinner series, an immersive dining experience that brings communities together over shared stories, culinary artistry, and the brand’s celebrated wines. These events highlight the brand’s commitment to inclusivity and the power of gathering around the table.
