Award-winning entrepreneur, Forbes columnist, and two-time Harvard graduate will take the stage on April 29 to chart the wine industry’s data evolution—from disjointed data to spreadsheets to AI—in a keynote titled “Wine Data Superheroes: A Biography, from Idea to AI and Beyond.”
March 31, 2026 (Atlanta, GA) — The North Bay Business Journal (NBBJ) has announced that Cathy Huyghe, founder and CEO of Enolytics, will deliver the keynote address at its 26th Annual Wine Industry Conference, one of the region’s premier gatherings of wine business leaders, innovators, and investors.
Huyghe’s keynote, titled “Wine Data Superheroes: A Biography, from Idea to AI and Beyond,” traces the industry’s journey from traditional intuition to the frontier of artificial intelligence, crafting an impactful narrative for the modern winery: how to scale with AI, while staying grounded in the human-centric storytelling and wellness that defines our trade.
At its core, the keynote asks a timely question: what happens when data becomes not just a tool, but a strategic superpower?
“Wine businesses are sitting on incredibly valuable data, but many are still figuring out how to turn it into action,” said Huyghe. “This keynote is about demystifying that journey to show what’s possible when data becomes accessible, human, and actionable—and how it unlocks opportunities for growth. Most of all, I’d like to introduce the personas of wine data superheroes. They’re more familiar than you might think.”
As the co-founder of Enolytics along with her husband, Chris, who serves as the COO, Huyghe has been at the forefront of helping wineries harness their sales data to drive measurable business outcomes in both DTC and wholesale. Under her leadership, Enolytics has become a trusted partner to wineries seeking clarity across customer behavior, segmentation, and performance, bringing a practical, actionable approach that resonates across the industry.
The North Bay Business Journal’s Wine Industry Conference convenes leaders from across the business ecosystem. Now in its 26th year, the conference serves as a platform for critical conversations about the challenges and opportunities shaping the future of wine.
“Cathy brings a rare combination of journalistic insight, technical fluency, and entrepreneurial vision,” said Brandelle McIntosh, Director of Events & Partnerships at Press Democrat News Group. “Her perspective on data and AI in the wine industry is both timely and necessary, and we’re thrilled to welcome her as this year’s keynote speaker.”
Event Details
26th Annual North Bay Business Journal Wine Industry Conference
Wednesday, April 29, 2026
Oxford Suites Rohnert Park | 67 Golf Course Dr. W., Rohnert Park, CA 94928
Tickets and registration: mynorthbaytickets.com
About Cathy Huyghe
Cathy Huyghe is an award-winning entrepreneur, journalist, and public speaker, and the Co-Founder and CEO of Enolytics. A two-time graduate of Harvard University, she has been a columnist for Forbes on the business and politics of the wine industry, a contributor to Inc. on entrepreneurship and mindfulness, and a featured commentator in the Emmy-nominated Netflix series Rotten. She is the author of Hungry for Wine: Seeing the World through the Lens of a Wine Glass, a recipient of the World Gourmand Award for Women in Wine, and a certified teacher of hatha yoga and mindfulness meditation. Enolytics was featured as a protagonist in a Harvard Business School case study in business analytics and was nominated for Innovator of the Year at Wine Enthusiast’s Wine Star Awards in 2022. Huyghe was named one of the wine industry’s ten Most Inspiring People by the Wine Industry Network in 2021.
About Enolytics
Enolytics is changing the way wine and spirits companies grow through the power of data. Enolytics provides data-driven business intelligence and advanced analytics to beverage alcohol companies around the world through their user-friendly platform that integrates POS, ecommerce and wholesale depletion data, a world class support portal, and coaching and consulting services that allow customers to accelerate their growth above and beyond anything they could generate with other analytics solutions.
The Enolytics team combines six decades of success in hospitality, operations and data science. A woman-owned business, Enolytics balances the warmth of wine and food world relationships with level-headed pragmatism and real-world financial savvy to deliver innovative and disruptive technological solutions to the industry. Their SaaS based solutions provide user-friendly, visually rich analysis and insights that help wine and spirits companies differentiate and succeed, particularly in the areas of direct to consumer sales and wholesale depletion data.
About the North Bay Business Journal
The North Bay Business Journal is the leading business-to-business publication covering the North San Francisco Bay area, including Sonoma, Napa, Marin, Solano, Mendocino, and Lake counties. Its annual Wine Industry Conference is one of the region’s most important gatherings for wine industry professionals seeking the latest insights, connections, and strategies in an ever-evolving market.
