Home Industry News Releases Vehrs Distributing Company and Mitchell Wine Group Form Strategic Partnership in Pacific Northwest

Vehrs Distributing Company and Mitchell Wine Group Form Strategic Partnership in Pacific Northwest


Portland, Ore., Feb. 14, 2024 – Vehrs Distributing Company and Mitchell Wine Group today announced the formation of a strategic alignment that will reshape the wine distribution landscape of the Pacific Northwest. This alliance allows Vehrs and Mitchell to offer expanded distribution coverage to producer partners throughout Washington, Oregon, and Idaho.

“As we embark on this exciting journey with Vehrs Distributing Company, I am thrilled about the unique opportunity this partnership presents for mid to large-sized suppliers. Together, we are creating a platform that goes beyond distribution – it will provide regional coverage with the advantage of local expertise,” said Edwin Martinis, General Manager of Mitchell Wine Group. “This collaboration is not just about selling wines and spirits, it’s about showcasing craftsmanship, fostering fairness, and ensuring that every bottle tells a story. Our commitment is to empower wineries and distillers to reach new heights, offering a level playing field for their brands.”

While the two companies remain independent, suppliers will benefit from the coordination and cooperation between their respective operating teams as well as enhanced logistics and distribution capabilities. With two impressive portfolios, the partnership will be able to implement joint marketing initiatives, hold collaborative events, and launch shared digital marketing campaigns.

“We have long admired Mitchell’s presence and skill in the Oregon market and their far-reach across the state. Just as Vehrs is the premier independent distribution option in Washington and Idaho, Mitchell is the best option for wines and spirits in Oregon,” said Vehrs President and Chief Operating Officer Shaun Dobbelaere. “Vehrs and Mitchell share a customer-centric approach to the business and an unwavering commitment to innovation and consistent growth. With the reach and access of a national distributor, but the flexibility and scale to curate sales and marketing for each individual market, the Vehrs-Mitchell alliance offers the best of all worlds for boutique, midsize, and even large-scale wineries and distillers.” 

As part of this alignment, Mitchell Wine Group will take over distribution of the Vehrs Distributing portfolio in Oregon on March 1, 2024. At the same time, Vehrs Distributing will acquire representation of all Mitchell Wine Group interests in Washington and Idaho, including control brands and contracted partnerships. Combined, Vehrs Distributing Company and Mitchell Wine Group employ more than 60 Sales Representatives with delivery of more than 750K cases of 650 brands to 7,300 customer accounts.

About Vehrs Distributing Company

Vehrs Distributing Company is the Pacific Northwest’s premier wholesaler of premium wine and craft spirits, as well as the exclusive distributor of Riedel Crystal. Established in 1983, Vehrs represents an unmatched portfolio of many of the most well-known and respected wineries and distilleries across the globe. With dedication to service and a relationship-driven approach to the market, Vehrs sets the standard for fine wine and spirits distribution in the Northwest.

About Mitchell Wine Group

Mitchell Wine Group is an Oregon-based, locally owned, statewide wine and spirits distribution company. It is known for its commitment to quality, knowledgeable staff, and carefully curated portfolio of exceptional wines. With a history of excellence, Mitchell Wine Group has established itself as a trusted partner for retailers and restaurants seeking premium wine selections since 2005. 



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