Introduced to the U.S. through Winebow Imports, the New Varietal Expression Expands the Brand’s Line-Up of Sustainable Wines
NEW YORK, NY (September 7, 2023) – Y Series, a collection of minimal intervention, vegan wines from Australia’s oldest family-owned winery, Yalumba, is pleased to introduce the Y Series Pinot Noir as the latest addition to its line-up of bright, youthful wines. Imported to the U.S. by Winebow Imports, Y Series wines are designed to showcase each variety in its purest form.
A family-owned winery since 1849, Yalumba has built a six-generation legacy from a genuine respect for the land and enthusiasm for innovation. Last year, the winery unveiled a label redesign for the Y Series to highlight the relationship between the wine and nature, and bring further vitality and energy to the range.
With the addition of Pinot Noir, Y Series expands its offerings for consumers seeking high-quality, vegan wines that thrive in harmony with their natural environment. Vegan wines are crafted without the use of traditional animal-derived fining agents, and instead use innovative and sustainable alternatives to these additives. Taking a hands-off approach to winemaking, Y Series wines are 100% wild fermented with natural yeasts and minimal intervention.
Y Series Head of Winemaking, Louisa Rose said, “Pinot Noir is a variety I love, and I am excited to reimagine it through the radiance of South Australia’s vines and biodiversity,”
Y Series’ winemaking philosophy is grounded in a commitment to cherishing the Earth that nurtures its wines. From the moment vines are planted in the soil to the final sip in consumers’ glasses, the brand prioritizes sustainable methods every step of the way. As a Sustainable Winegrowing Australia-certified winery and Silver Member of International Wineries for Climate Action under the ownership of Hill-Smith Family Estates, the winery and its growers contribute to and learn from the best practices of leading sustainable wine producers around the world. The winery furthers its commitment to preserving biodiversity and wildlife beyond its own vineyards by supporting Re:wild, an organization focused on protecting and restoring the wild.
The Y Series Collection, including the new Y Series Pinot Noir, is available nationally through Winebow Imports at a suggested retail price of $15.
For more information on Y Series, please visit https://yserieswineus.com/. To learn more about the Y Series’ sustainability practices, please visit hsfe.com/sustainability.
About Y Series
Established in 1849, Yalumba is Australia’s oldest family-owned winery. The Y Series collection is made wild in Australia, born from an inspired philosophy and ambition to create wines with the lightest of touch to allow the natural variety of the wine to sing. For more information, please visit https://yserieswineus.com/.
About Winebow Imports
Winebow Imports has been an industry leader for over 40 years, representing some of the most esteemed properties from both prominent and emerging growing areas around the world. A national importer known for cultivating lasting relationships with extraordinary vintners who are dedicated to their unique regions, Winebow Imports continues to balance its impressive growth with a culture of specialization and excellence. For more information, please visit winebow.com/imports.
