Home Industry News Releases Industry Leader Sheldon “Shelly” Stein Appointed as Chairman of Wes Brands Advisory...

Industry Leader Sheldon “Shelly” Stein Appointed as Chairman of Wes Brands Advisory Board


Former President of Southern Glazer’s Wine And Spirits To Advise Fast-Growing WES Brands

Dallas, TX (July 13, 2023) – WES Brands, parent company of Flecha Azul Tequila and BSB Flavored Whiskey, announces today that industry leader, Shelly Stein, has been appointed as Chairman of the WES Brands Advisory Board.

“I look forward to working with the incredibly talented team of industry veterans at WES Brands,” said Stein. “The company has already seen substantial growth with existing brands and has many exciting innovations in the pipeline that are sure to propel the business forward. I retired from my role as President of Southern Glazer’s Wine & Spirits with the utmost gratitude for the experience of helping to build the industry leader in alcohol distribution.” 

Stein spent the last 13 years as CEO of Glazer’s Distributors and then President of Southern Glazer’s Wine & Spirits, where he was instrumental in positioning the company as a leader in the beverage alcohol distribution space. As CEO of the family-owned Glazer’s Distributors, Stein played a critical role in the merger of Glazer’s and Southern Wine & Spirits to create Southern Glazer’s Wine & Spirits.

“WES Brands is extremely fortunate to have Shelly as the Chair of their Advisory Board,” commented Wayne E. Chaplin, Chief Executive Officer, Southern Glazer’s Wine & Spirits. “His creativity and knowledge of our industry was a huge benefit to us at Southern Glazer’s and these same traits will serve as a great value creator for the WES Brands portfolio.” Stein will continue to serve as an advisor to Southern Glazer’s Wine & Spirits Board of Managers and remain as Chief Executive Officer of Glazer’s Beer and Beverage. He will also continue to serve on the Board of Advisors for Deutsch Family Wine and Spirits. 

Prior to his tenure in the beverage alcohol space, Stein acted as an advisor to Glazer’s Distributors while a Vice Chairman of Investment Banking at Bank of America Merrill Lynch. He also previously held roles as a Senior Managing Director at Bear, Stearns & Co. Inc. for over 20 years and as a partner in the Dallas law firm of Hughes & Luce. 

This appointment of Stein comes just months after WES Brands’ announcement of a new executive suite, including Shawn Thurman as Chief Executive Officer, Sean Penn as Co-President & Chief Operating Officer, Kyle Stein as Co-President, Chris Jebbia as Senior Vice President of Finance, Chris Seithel as Senior Vice President of Sales, Lauren Ryan-Kiyak as Senior Vice President of Marketing and Russel Louis as Senior Vice President of Operations.


Founded in 2021, WES Brands develops, markets, and sells innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company pairs high-potential brands in expanding categories with brand partners to drive awareness. The portfolio currently includes Flecha Azul Tequila and BSB Flavored Whiskey, with new innovations to come. Do you think you have what it takes to join the team? Learn more at www.WESBrandsLLC.com.



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