Home Industry News Releases Prowine Hong Kong 2023: The Hub for Wine Trade in Asia

Prowine Hong Kong 2023: The Hub for Wine Trade in Asia


May 24th – As the first international wine and spirits trade fair to return to Hong Kong after the easing of the post-pandemic travel restriction, ProWine Hong Kong 2023 attracted 140 exhibitors from 12 countries and 11,733 trade buyers. Industry professionals from around the world came together to discuss the future trends of the global wine and spirits market and to share opportunities and challenges in the wine market. ProWine Hong Kong provided a gateway for global wine producers to expand their business into Asia, while also providing a high-quality platform for local buyers to source the best wine from around the world.

Strong recovery of the Asian wine market attracts country pavilions

At ProWine Hong Kong 2023, it was evident that wine producers from France, Germany, Italy, the U.S. and mainland China have chosen Asia as their primary target market, in addition to international and national joint stands. Wine companies used ProWine Hong Kong as a business platform to reach more potential customers and expand business in Asia. The 3-day trade show demonstrated the strong growth of the Asian wine market.

Peter Schmitz, Director of ProWein, stated: “We are very glad to organize ProWine Hong Kong 2023 as scheduled. As the first international wine and spirits trade fair in Hong Kong after the pandemic, though it is still another step to return the post covid for the wine business globally, we think Hong Kong is always one of the most important wine consumption markets and also offers access to Northeast Asia market as confirmed by the positive feedbacks from both exhibitors and visitors.”

Ian Roberts, Vice President Asia at Informa Markets added: “With totally attracted 42,556 visitors to ProWine Hong Kong and HOFEX, it is a very great number for the industry. By holding ProWine Hong Kong with HOFEX (Asia’s leading food and hospitality trade show), we are able to attract together all the food and drink importers and distributors to this one stop platform.”

Hong Kong: Central Meeting Point for thriving Asian wine market

As an important trading hub and port in the Asia-Pacific region, Hong Kong has a pivotal role in the development of the Asian wine market. During ProWine Hong Kong 2023, a wide variety of French wine regions exhibited under the umbrella of Business France and German wines were presented within a national pavilion supported by the German Wine Institute in addition to other  national pavilions.  The Italian Trade Commission also showcased their country’s best wines this year during the trade fair. In addition, Ningxia Helan Mountain’s East Foothill Wine Region introduced a variety of Chinese fine wines at ProWine Hong Kong 2023.

First-class ancillary program and panel discussions

The distinguished Debra Meiburg, Master of Wine, and Corinne Mui, an award-winning wine and sake educator and author, as well as numerous other industry celebrities engaged in lively discussions on cutting-edge topics such as “The Future and Development of Wine in Asia” and the promotion of the wine market in Asia Pacific. The trade visitors were very satisfied with these industry-focused events.

ProWine Hong Kong will return from May 14 – 16, 2025. Until then, Messe Düsseldorf’s ProWein World portfolio includes more events around the world:

  • ProWine Sao Paulo, October 3 – 5, 2023
  • ProWine Shanghai, November 8  – 10, 2023
  • ProWine Mumbai, November 24 – 25m 2023
  • ProWein in Düsseldorf, Germany, March 10 – 12, 2024
  • ProWine Tokyo, April 10 – 12, 2024
  • ProWine Singapore, April 23 – 26, 2024

For further information on visiting or exhibiting at any of the ProWine trade fairs worldwide, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.mdna.com.



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