Whispering Angel Rosé is now available complimentary in United Polaris® business class, making United the first U.S. airline serving the brand onboard
The air carrier serves more than 450,000 complimentary glasses of wine per month, on average, onboard United Polaris business class1
(NEW YORK) March 21, 2023 – Château d’Esclans and United Airlines today announced that Whispering Angel Rosé is now available complimentary to United Polaris business class passengers inflight. United adds the number one rosé2to its popular wine offerings, as consumer demand continues to grow with a nearly 30 percent on-premise sales increase from 2021 to 2022.3
“Whispering Angel was instrumental in sparking the Rosé Revolution and has become synonymous with a glamorous lifestyle, so being able to share this exceptional wine with those flying United Polaris as they embark on their travels is exciting,” says Sacha Lichine, owner of Château d’Esclans. “We’re proud to be able to reach new consumers and offer them a taste of the magic of Provence.”
United Polaris is the airline’s luxury business class, including exclusive airport lounges, priority boarding and inflight amenities like lie-flat seats with a memory foam layer and all-aisle access, plush bedding, 16-inch high-definition touch screens, noise-reducing headphones, amenity kits and additional storage. Whispering Angel, today’s worldwide reference for Provence rosé available in more than 110 countries, joins a line-up of curated, complimentary United Polaris menu offerings, ranging from a rotating list of complimentary, premium wines to cheese plates and an ice cream sundae cart.
“United Polaris delivers an elevated experience and we’re proud to now be the only U.S. airline that serves Whispering Angel Rosé,” said Aaron McMillan, United Managing Director of Hospitality and Planning. “Whispering Angel is the top-selling French wine in the U.S. so we know it’s something travelers will be thrilled to see onboard just in time for spring break travel.”
Whispering Angel Rosé is available now onboard United Polaris business class. For more information about Château d’Esclans and Whispering Angel, please visit www.esclans.com or contact whisperingangel@weareshadow.com. For more information about United Airlines, please visit www.united.com.
- Average based on total bottles of wine consumed on United Polaris business class flights each month in 2022.
- IRI Total US MULO Liquor plus ePOS, 52 Weeks ending 1/1/23, Dollar Sales
- Vinepair.com, “How Rosé Soared From a Summer Fad Into a Rare, Billion-Dollar Bright Spot for Wine in the U.S.,” February 2023
About Château d’Esclans
Château d’Esclans, a magical property, is situated in the heart of Provence, northeast of St. Tropez overlooking La Vallée d’Esclans (the Esclans Valley) with the Mediterranean coast in the faint distance. The vision of Sacha Lichine (Founder) with his acquisition of the Château in 2006 was to create the greatest rosés in the world igniting the “Rosé Renaissance.” This journey led to the creation of a world class rosé portfolio including Whispering Angel, Rock Angel, Château d’Esclans, Les Clans, and Garrus: a new generation of rosés characterized by elegance, depth, richness and complexity. Sold in over 110 countries, the rosés are enjoyed globally from London to the Hamptons, and from St. Barth’s to the Swiss Alps. Whether you are relaxing by the beach, on a yacht, or in the mountains during “après ski,” Château d’Esclans rosés are a light and refreshing accompaniment to any destination. Whispering Angel is today’s worldwide reference for Provence rosé.
About United
United’s shared purpose is “Connecting People. Uniting the World.” From our U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers. United is bringing back our customers’ favorite destinations and adding new ones on its way to becoming the world’s best airline. For more about how to join the United team, please visit www.united.com/careers and more information about the company is at www.united.com. United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol “UAL”.
