Healdsburg, California (January 11, 2023) – Gary Farrell Winery in the Russian River Valley has named Stephanie Wycoff as General Manager, overseeing operations, brand sales and marketing, and direct-to-consumer programs. An experienced winery executive, she comes to Gary Farrell from Crimson Wine Group where she held a number of management positions since joining the company in 2017.
Most recently Wycoff was a Director for Crimson, heading up DTC operations for two winery estates, Seghesio and Archery Summit. Her primary responsibilities were for strategic leadership and revenue growth, including customer experiences, relationship marketing, and program development and planning. In joining Gary Farrell Winery, Wycoff returns to the company she worked for from 2012 to 2017 as Director of Consumer Sales & Marketing.
“We’re excited for the next stage of growth and thrilled to have Stephanie back and taking the helm as General Manager,” said Bill Price, owner of Gary Farrell Winery. “She is widely regarded for her deep expertise in DTC sales, and her first stint with Gary Farrell laid a tremendous foundation for our growth and success today. Stephanie is a well-rounded leader who brings inspiring energy. I’m excited to watch her empower the winery to reach its full potential as a world-class producer of Russian River Valley Pinot Noir and Chardonnay.”
Earlier in her career, Wycoff worked for Wine Creek, LLC, in Healdsburg as Direct-to-Consumer Manager for Quivira, La Follette Wines, and Torbreck Vintners. She was previously the Consumer Sales & Marketing Manager for Anaba Wines in Sonoma. Wycoff has an MBA and a bachelor’s degree from Sonoma State University and has been a featured speaker for numerous industry conferences.
“I’m delighted to return to Gary Farrell and once again work with Bill Price and our esteemed group of investors and advisors,” noted Wycoff. “I’m proud to represent this venerable winery and Theresa Heredia’s stunning wines, and I’m honored to guide our top-notch team into the future. We will continue to champion the Russian River Valley’s breadth and beauty as a winegrowing region, and we will explore innovative ways to share our wines and enrich the lives of our customers.”
Gary Farrell Winery, which marked its 40th anniversary in 2022, is located on Westside Road in outside Healdsburg and specializes in Pinot Noir and Chardonnay from top vineyards in the Russian River Valley. Acclaimed winemaker Theresa Heredia has been making the wines at Gary Farrell Winery for the past ten years and has been Director of Winemaking since 2021. Additional information is available at www.garyfarrellwinery.com.
About Gary Farrell Winery
Gary Farrell Winery was founded in 1982 by Gary Farrell, who was a pioneer in the Russian River Valley wine region. For more than 40 years, Gary Farrell Winery has crafted small-lot artisan wines that capture the balance and stylistic elegance of some of the finest vineyard sites in the region. Today the winery is owned by Bill Price, the managing partner of Kistler Vineyards and owner of Three Sticks and The Adobe, and the famed Durell and Gap’s Crown vineyards; and a group of investors including Pete Scott, the former CFO of Beringer Wine Estates; and Walt Klenz; former president and CEO of Beringer Wine Estates.
