Tasting room to be first phase of William Chris Wine Company’s expansion plans for the flagship brand
AUSTIN, TEXAS (December 6, 2022) – William Chris Wine Company (WCWC) is excited to announce that a new tasting room for Lost Draw, one of its primary flagship brands, will open in Johnson City on Thursday, December 8. The tasting room will represent Phase I of the new, ground-up 9,260-square-foot expansion project for Lost Draw, with the full project expected to be complete in late 2023. The new tasting room will be open seven days a week, and reservations for tastings can now be made at lostdraw.com.
Lost Draw founder and winemaker Andrew Sides will be pouring onsite at the new tasting room every weekend through the end of the holidays. “This expansion project represents a huge investment that we’re making in the future of the Lost Draw brand,” stated Sides, who also acts as the Chief Operating Officer for William Chris Wine Company. “We’ve always wanted to increase Lost Draw’s presence and expose the brand and experience to new customers. Having this destination in Johnson City will give us access to a whole new crop of thirsty Texans and visitors to our state’s growing wine region, which excites us tremendously.”
Lost Draw at Johnson City will offer elevated tasting experiences and wine available for purchase by the glass and by the bottle to enjoy on-property or at home. As part of the opening festivities, the team will also host a complimentary barrel-tasting experience featuring the first wine made from the estate fruit at Lost Draw Ranch Vineyard, which the tasting room is nestled in. All experiences at the Johnson City tasting room evolve to represent seasonal wine releases and will be served alongside a thoughtfully curated Antonelli’s cheese plate.
Designed by the esteemed Michael Hsu Office of Architecture out of Austin, Lost Draw at Johnson City’s full project footprint will encompass a world-class members-only tasting room, a beautiful tasting room for the general public, exclusive spaces for private tasting experiences, an outdoor bar and patio, and a state-of-the-art production facility. Once the full tasting rooms and winery are completed, the Phase I tasting room will convert to a space for private experiences.
Lost Draw has deep roots in the High Plains of West Texas and has quickly established itself as one of the most prominent and respected wine brands and destinations in the Texas Hill Country. The founders set out to grow and share the best wines that can be made using Texas-grown grapes and provide an experiential and educational wine tasting in a beautiful and unpretentious setting.
Lost Draw at Johnson City is located at 1686 US Highway 290, just west of downtown Johnson City. Reservations are now open for booking and can be made at lostdraw.com. To learn more about Lost Draw, please visit lostdraw.com, and on Facebook and Instagram @lostdrawcellars.
ABOUT LOST DRAW
Founded in 2012 by Andrew Sides, Troy Ottmers and Andy Timmons, Lost Draw is a family-owned business with deep Texas roots. As a proud producer of 100 percent Texas-grown wine, Lost Draw manages estate vineyards in the Texas High Plains and the Texas Hill Country, with tasting rooms in Johnson City and downtown Fredericksburg, Texas. The Lost Draw team is committed to producing quality wines that highlight the unique terroir of Texas, planting grapes that thrive in the semi-arid climate of the region and working to continuously improve the growing process in a sustainable way. In addition to their estate vineyards, the team partners with some of the best vineyards in the state as a way of supporting Texas farmers. More information on their story, wines or how to visit the tasting room can be found at lostdrawcellars.com, and on Facebook and Instagram @lostdrawcellars.
ABOUT WILLIAM CHRIS WINE COMPANY
William Chris Wine Company was founded in October 2020 by William Chris Vineyards’ Chris Brundrett and Lost Draw’s Andrew Sides. Built from a shared vision and set of core values, WCWC is the parent company of the William Chris Vineyards (est. 2008), Lost Draw (est. 2012), Skeleton Key (est. 2015), and Grower Project (est. 2015) brands, and is the leading producer of 100 percent Texas-grown wines in the Lone Star State. For more information, please visit williamchriswines.com.
