WINDSOR, Calif., October 20, 2022 – Today, Sonoma-Cutrer announces the brand’s new creative platform and campaign, “Bonjour Sonoma,” created in partnership with advertising agency Energy BBDO.
The campaign pays homage to the brand’s strong roots in a modern, elegant way.
“Bonjour Sonoma” delivers on Sonoma-Cutrer’s DNA – French traditional winemaking blended with California style – inviting consumers to experience the best of both worlds. The integrated campaign includes content across the digital ecosystem, all of which was captured on the vineyard grounds. Images are bright and airy, highlighting the beautiful natural environment of Sonoma-Cutrer’s grounds, as well as the vibrant colors of the brand’s wine.
“The new campaign really captures the essence of Sonoma-Cutrer and will work to elevate us with consumers in a crowded category,” said Sonoma-Cutrer’s Senior Brand Manager Tracy Thornsberry. “We are excited to bring our world to life outside our vineyard.”
“Wine is a crowded space, but Sonoma-Cutrer has a unique story to tell, and leaning into that origin allowed us to make something special that introduces the brand in a modern, elegant way that’s true to their French/California heritage,” added Robin Laurens, Executive Creative Director at Energy BBDO.
Wine drinkers around the country will begin to experience the campaign this month as the brand launches online video and social content, along with banners driving to direct purchase.
For more information on Sonoma-Cutrer, visit www.sonoma cutrer.com.
About Sonoma-Cutrer
Sonoma-Cutrer has been crafting wines since 1981 in the esteemed Russian River Valley growing region of Sonoma County, California. Our flagship wine, Russian River Ranches, was built in the on-premise and for 30 years has dominated the Most Popular Chardonnay Wine & Spirits Annual Restaurant Poll. Our winemaking process, led by a female-driven team, is designed specifically to preserve the highest quality grapes, and the wines are aged in barrels made of specific French oak trees that are selected to fit the winemakers’ needs. Sonoma County is the first wine region in the world to be 99% sustainable. As a leader in this initiative, Sonoma-Cutrer prioritizes protecting the environment in all viticultural and winemaking processes. All Sonoma-Cutrer wines can be purchased at the Sonoma-Cutrer winery, as well as, through the wine club, Club Cutrer. For more information about our wines, how to purchase, or to join Club Cutrer, please visit www.sonomacutrer.com or visit Facebook at www.facebook.com/
About Energy BBDO
Energy BBDO is a global creative agency known for energizing people and brands. The “Energy” in Energy BBDO starts with its energized people, who are driven by “what’s possible” thinking and a “we, not me” mindset. Our energized people are committed to delivering “The Work. The Work. The Work.” The BBDO mantra, reflecting our unwavering belief that in the absence of great work, nothing else matters. As part of the world’s most awarded and effective advertising network, BBDO Worldwide, Energy BBDO has been growing brands and businesses through its energized creativity since 1932.
