NAPA, Calif. (October 11, 2022) — Don Sebastiani & Sons, industry-leading producer of award-winning wines and ready-to-serve cocktails, announces the appointment of Alex Innocent to Senior Vice President of Sales and Marketing. Reporting to CEO Omar Percich, Innocent will assume responsibility of the company’s global sales and marketing departments based in Napa, California.
Innocent joins Don Sebastiani & Sons with an extensive resume of industry leadership in marketing, analytics, and innovation. Most recently, he served as Director of Brand Marketing for The Hess Collection Winery overseeing strategic planning, marketing, business intelligence, pricing, and public relations. Previously, he held integral positions at MolsonCoors in Chicago focused on pricing strategy and analytics, which included crafting advanced pricing schemes for Miller Lite and Coors Light, in addition to their burgeoning craft beer portfolio. Innocent holds an MBA from the University of California, Berkeley Haas School of Business and a Bachelor of Arts degree in Economics from University of California, Davis.
“This is a new role created to drive continued partnership and accountability in our sales and marketing organizations,” said Omar Percich, CEO, Don Sebastiani & Sons. “We continue to invest in our people as our greatest asset and Alex’s appointment is another step forward to building on the success of recent brand launches like Flybird, as well as fostering growth in our wine portfolio.”
Don Sebastiani & Sons produces over one million cases a year and is home to a portfolio of nationally-distributed $10-$20 premium wine brands including, Leese Fitch, Simple Life, Plungerhead, B Side and The Crusher Wines. The company’s legacy tier includes portfolio mainstays, Smoking Loon and Pepperwood Grove. Most recently, Don Sebastiani & Sons has taken stake in the emerging ready-to-serve wine-based cocktail category with Flybird, an innovative portfolio of bartender-free margaritas and cocktails made in Mexico with 100% Blue Weber agave wine. For more information, visit www.donsebastianiandsons.com.
About Don Sebastiani & Sons
Rooted in tradition, driven by innovation, and headquartered in the Napa Valley, Don Sebastiani & Sons makes and markets a robust portfolio of adult beverages, including the leading premium ready-to-serve margarita in the United States, Flybird, imported from Jalisco, Mexico and made with 100% Blue Weber agave wine. Donny Sebastiani is fourth-generation proprietor of this family-owned and run business. For more information, visit www.donsebastianiandsons.com.
