Luxury appliance brand delights wine lovers with a free-standing preservation system that stores large collections and can be placed anywhere in the home
Suwanee, GA – October 10, 2022 – ASKO, leading Scandinavian-inspired provider of premium, award-winning kitchen and laundry solutions, announced today the release of the Wine Climate Cabinet and Wine Aging Cabinet, its first-ever refrigeration appliances in the United States and Canada. Each of these stunning showpieces cherish, protect and preserve large wine collections to the highest quality imaginable.
“All wines are not created equal. A winemaker takes great care to nourish and grow their grapes when tending to their young vines, giving each crop special attention to achieve the precise balance of acidity, tannin, alcohol and sweetness,” said Brian Jones, VP of Marketing, ASKO Americas. “The Wine Climate Cabinet and Wine Aging Cabinet deliver the same level of care to any thoughtfully curated wine collection, ensuring well-loved wine is enjoyed the exact way it was intended to be.”
Preserve, Protect & Pour
Maintaining the optimal temperature is critical for developing and preserving the flavors and character of a wine, allowing you to get the most out of the experience when it’s time to open the bottle. The Wine Climate Cabinet contains three different temperature zones, sealed off from one another, allowing each varietal (up to 190 bottles) to be meticulously controlled to store, age and serve at the optimal temperature.
The Wine Aging Cabinet, which can serve as a companion to the Wine Climate Cabinet or as a standalone piece, contains one temperature zone and can hold up to 261 bottles.
Both models protect valuable wine from UV light, humidity and vibrations – all of which can have a dire effect on the quality of stored wine if not properly maintained. The sleek, touchscreen controls allow users to monitor and ensure ideal conditions at all times.
Connect with Your Wine
These smart appliances connect connoisseurs to their collections seamlessly via the Vivino app, the world’s largest wine app and marketplace, and the built-in camera inventory system. Each bottle can be digitally scanned and logged, so users know exactly what is (and isn’t) in their cabinet. Information about tasting, storage, readiness to drink and way more can be accessed immediately. The app also automatically tracks and organizes your wines and personal ratings, allowing you to watch your taste profile grow and helping you discover new wines along the way.
Serve Up a Luxury Wine Experience
Upon approach, the sensor illuminates, revealing stored bottles displayed elegantly on wooden sliding shelves. Both models feature a controllable LED, color-adjustable light system to set the mood further. The dedicated serving area of the Wine Climate Cabinet, featuring a tray that can be easily transported from shelf to table when entertaining, displays your finest glassware and accessories. It can also be converted into additional shelves for growing collections.
“I can now experience the joys of a well-loved and impeccably-aged wine collection – at the perfect temperature – from the comfort of my home,” said Andreas Larsson, Best Sommelier of the World. “I especially love that the service area within the cabinet allows me to store open bottles and up to 6 decanters – ideal for hosting fine wine dinners with friends and family.”
Premium Scandinavian Design
Understated elegance, high-quality craftsmanship and natural materials make up the core of Scandinavian design, all characteristics echoed throughout the Wine Climate Cabinet and the Wine Aging Cabinet. These award-winning, unique free-standing structures replicate the same wine-aging conditions found in a wine cellar and accompany any space or occasion beautifully. The classically styled, telescopic wooden shelving system features chalkboard signs to label your own selections, adding a vintage touch to a very modern appliance.
“Although this is the first step in our go-to-market strategy to become a full-line appliance brand throughout North America, our heritage and decades of expertise in the premium laundry and kitchen space, including high-end refrigeration, put us in a prime position for huge growth,” said Jonas Lidberg, General Manager, ASKO Americas.
The three-zone Wine Climate Cabinet will be available in November at dealers across North America for $8,999 (UMRP) and the single-zone Wine Aging Cabinet will be available in December for $5,999 (UMRP). Visit us.asko.com, ca.asko.com or asko.com/mx today to learn more about these new wine cabinets and to find a local dealer near you.
About ASKO
Inspired by Scandinavia, ASKO embodies the sleek minimalistic aesthetic desired by many homeowners, interior designers, architects and builders. Durable, beautiful and water and energy efficient, the brand’s household appliances are proof that style and sustainability in the home is well within reach. For nearly 75 years, ASKO has been serving the global community with premium, award-winning kitchen and laundry solutions built to the highest quality and craftsmanship. From washers and dryers to dishwashers, wine refrigeration and more, ASKO elevates the home while bringing the simple and timeless touch of Scandinavia to living spaces for years to come.
International Design Awards
The iF DESIGN AWARD jury placed the ASKO Wine Climate Cabinet among the highest of all achievements within the creative industries, awarding it with an iF GOLD AWARD. The wine cabinet’s functional elegance, cutting-edge design and innovative technology was named by the jury as “an exquisite piece of craftsmanship, a stunning showcase that wine aficionados will love.”
The Good Design Award is Australia’s oldest and most prestigious award for excellence in design and innovation. The Awards showcase superior examples of good design across a broad range of industries and design disciplines and has its origins dating back to 1958. The Wine Climate Cabinet secured a Gold Award.
