(NEW YORK, NY, JULY 7, 2022) – Peach, Mango, Coconut, and now Watermelon! MYX Beverages has been hard at work developing bold new varieties of fruit-infused wines, and MYX Fusions Watermelon Moscato, their latest flavor, is a fun, flavorful, perfect addition to summer.
This new entry in the growing infused wine category is true-to-brand. It boasts a clean, crisp balance of premium Moscato wine with natural juices from perfectly ripe watermelons bursting with flavor.
“Our incredible team at Pleasant Valley Wine NY, led by Max Gee, hit a home run with this new flavor,” says Peter D. Reaske, MYX Beverage CEO. “The concept of Watermelon Moscato is totally on-trend, and we couldn’t be happier with how the wine turned out. Anyone looking for a casual wine that’s well-crafted, great-tasting, and affordable will agree that this product hits the bullseye.” The Taste is one in a Melon!
“We’re excited to offer consumers this appealing new option and can’t think of a better way to kick off summer,” says Michael Sylvester, MYX SVP of sales. “We anticipate a successful rollout and strong, sustained sales thanks to our supportive wholesaler network and national sales team, Royal Wine Corporation.”
The wine is slightly effervescent and showcases the signature rich, luscious, fruit-forward, and lovely notes of Moscato balanced with juicy, crisp, and refreshing flavors of fresh Watermelon. It has a delightfully clean finish. MYX Fusions Watermelon Moscato will be released in June — the perfect runup to National Watermelon Day (Wednesday, August 3), and will be available in 4 packs of 187ml single-serve bottles (MSRP $9.99 to $10.99) and 750ML bottles (MSRP of $8.99-$9.99)
- Available June 2022
- 5.5% alcohol by volume
- Sold in 187ml 4-packs and 750ml bottles
- Crafted from Gordo Australian Moscato Grapes
- Gluten-free, Kosher certified
About MYX Beverage LLC
Refreshing and bursting with big, bold flavors – MYX Fusions offers a full range of fruit-infused Moscato wines (Peach, Mango, Coconut, and Watermelon), Sangrias (Classic and Tropical), Concord Wine, and Light Wine (Rose and Chardonnay). All wines are created from top-quality imported wines from Australia, Spain, Italy, and Argentina. Get in the Myx and follow MYX everywhere at @MYXFusions.