Home Industry News Releases Introducing AVANTI, a New Division of Riboli Family Wines

Introducing AVANTI, a New Division of Riboli Family Wines


Portfolio Expands Import Footprint with Brands Representing France, Italy, and New Zealand

Los Angeles, CA – May 24, 2022 – Riboli Family Wines, a family-owned company founded in 1917, announces the creation of AVANTI, a new division dedicated to a portfolio of ultra-premium and luxury wine brands from France, Italy, New Zealand, and other regions.

The AVANTI division, part of Riboli Family Wines, has been established to showcase distinctive growing regions and the multi-generational producers that keep sustainable practices at the cornerstone of their wine business.

Leading the division is VP of Sales, Rebecca Powelson, an industry veteran with over a decade of experience working in Sales and Marketing for Importers, and more recently over a year with Riboli Family Wines. Powelson will focus on growing this portfolio of unique, luxury wines in the US (price range: $15-$100), including a Grower Champagne from Nomine-Renard, the organic and biodynamic estate of Urlar from New Zealand, as well as Santo, from Piedmont, Italy. 

Paul Roberts, SVP of Sales for Riboli Family Wines says, “We felt there was an opportunity to define and grow this part of our portfolio.  The AVANTI division provides one destination for our customers to shop a vast selection of high-quality imported wine brands.”

The AVANTI Division of Brands consist of:

  • Champagne Nominé-Renard – a Grower Champagne portfolio of Brut, Brut Rosé, Blanc de Blancs, and Vintage
  • Loire Collection – representing Chinon and Sancerre
  • Urlar – a Wholefoods exclusive (organic, vegan, biodynamic) imported from New Zealand
  • The Champion – Sauvignon Blanc from New Zealand
  • Santo – a collection of Moscato d’Asti and Rosé from Piedmont, Italy


Riboli Family Wines, family-owned since 1917, celebrates over a century crafting award-winning wines. Wine Enthusiasts’ 2018 American Winery of the Year, Riboli Family Wines includes Riboli Estates Group – a portfolio of estate-based brands sourced from the family’s 1,800 acres of sustainably farmed vineyards in Paso Robles, Monterey, and Napa Valley – as well as Stella Rosa®, the #1 Import Brand and the largest selling brand over $10 in the US*. With a natural affinity for creativity and innovation, the third and fourth generations of the Riboli family continue to lead the industry and push the boundaries of winemaking and the wine drinking experience. For more information, please visit www.riboliwines.com.

Previous articleWineally Launches Groundbreaking Wine Matching App to Help Restaurant Staff and Consumers Find the Best Possible Wine and Food Matches
Next articleEkos Announces New Wine Production Experience for the Industry’s Only End-to-End Business Management Software


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.