Charlottesville, VA. March 1,2022—Scott Effill, owner of DuCard Vineyards initiated the Real Provenance program applying a Virginia themed label, each with a unique QR Code and a hologram.
Real Provenance is a sophisticated tool that connects wine producers directly to their consumers, via a label applied to each bottle of wine. The label displays a cell phone scannable QR Code containing a unique URL and serial number linked to a cloud-based software. Additionally, an eye-catching Hologram supports the authentic origin or–Provenance of the wine.
In today’s information-centric world, scanning the Real Provenance QR Code links a winery to a consumer at the point of purchase for each bottle of the brand. It provides instant information about the wine, winery, winemaker, events, essential facts, and even a video with the winemaker speaking directly to them. This simple tool develops a life-long relationship with a new or current customer and the winery.
Fred Reno states, “with the increased number of wine producers from around the world growing every day, Real Provenance gives the consumer assurance of the wine’s origin and the wine producer the opportunity to tell their story instantly and accurately at the point of purchase.”
“The Real Provenance program is simple to implement for any producer. It’s scalable to support vine-to-bottle tracking, providing business intelligence, satisfying the consumer curiosity about the bottle’s provenance right in their hand,” adds Robert Sherwood.