Home Industry News Releases Wade Cellars Hires Spotlight Brands for National Wholesale Representation 

Wade Cellars Hires Spotlight Brands for National Wholesale Representation 

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NAPA, CALIF. (April 6, 2022): Wade Cellars, the namesake wine brand created by NBA champion and businessman Dwyane Wade in partnership with Napa Valley’s legendary Pahlmeyer family, engages Spotlight Brands to manage its national wholesale operations. This newfound relationship supports the increasing national interest in Wade Cellars’ Three by Wade portfolio of Cabernet Sauvignon, Chenin Blanc, and Rosé wines. 

“Given the growth and velocity of our wine program over the past several years while observing the market potential, we needed a team in place that can provide efficient, expert support for all of our wholesalers,” said Matt Naumann, president, Wade Cellars. “Spotlight Brands brings the veteran experience and sales management skills we were looking for while providing the perfect complement to our dynamic winery team.” 

Spotlight Brands is a boutique consulting agency specializing in national wholesale sales and marketing for small, premium wineries. Their decades of experience in the wine business has allowed them to develop long-term relationships with distributors and wine professionals across the country. 

“We are thrilled to partner with a project that has the breadth and reach of Wade Cellars,” said Eben Drucker and Robin Gerber, co-founders, Spotlight Brands. “As a winery of high visibility and profile, Wade Cellars strives to create a customer base that promotes inclusivity, diversity, 

and access, while simultaneously crafting beautiful wines that everyone can enjoy. We look forward to growing the visibility and distribution network of this forward-thinking project.” 

“Together with their sales team, Eben Drucker and Robin Gerber truly understand Wade Cellars’ vision and believe, as we do, that the quality of the wines speak for themselves,” said Jamie Watson, co-founder and partner, Wade Cellars. 

Wade Cellars’ Three by Wade wines can be purchased from restaurants and retail shops in more than 40 markets throughout the U.S. For more information about Wade Cellars’ distribution partners in each state, wholesale pricing, and new releases, visit dwadecellars.com/trade/ or email info@spotlight-brands.com

ABOUT WADE CELLARS 

Founded in 2014, Wade Cellars is Dwyane Wade’s namesake wine venture in partnership with the Pahlmeyer family. Wade Cellars is a producer of iconic California wines in pursuit of promoting diversity and innovation in the wine industry. The portfolio includes the flagship Wade Oakville Cabernet Sauvignon and the nationally distributed Three by Wade portfolio of wines including a California Cabernet Sauvignon, Napa Valley Cabernet Sauvignon, California Chenin

Blanc, and California Rosé. For more information about Wade Cellars, to inquire about tastings, wholesale distribution or to purchase wine, please visit dwadecellars.com or email info@dwadecellars.com. 

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