Grand Prairie, Texas, April 5, 2022 — Republic National Distributing Company, the national distributor and broker of premium wine and spirits, today announced the appointment of Tracy Aldworth to Chief Transformation Officer, reporting to Chief Executive Officer Nick Mehall. In this role, Aldworth will lead RNDC in adapting to the evolving marketplace, accelerate transformation and serve as the primary point person for managing change across the company.
“As our industry experienced significant changes over the last few years, and in anticipation of more in the future, I see an opportunity to get ahead of this transformation and position RNDC to be the distributor of choice,” Mehall said. “To help us get there we need a seasoned leader who will guide our transformation and implement the right capabilities at the right speed. I believe Tracy is the right person to help us execute our long-range plan while meeting today’s challenges and opportunities.”
Most recently, Aldworth served as Senior Vice President, eCommerce and Digital, where she was responsible for the strategy and execution of eCommerce as well as leading the transformation of digital capabilities at RNDC. Aldworth and her team more than doubled sales through eRNDC after successfully launching across 15 markets and building an e-commerce channel.
“I am excited to take on this new role and partner with RNDC’s leadership team to ensure our business meets today’s needs while remaining viable for future generations,” Aldworth said.
In her more than 20 years of experience, Aldworth successfully rose through the ranks at companies such as Hewlett Packard and EarthLink where she held executive leadership positions focused on business transformation. Her responsibilities have spanned digital transformation, technology leadership, architecture and analytics.
A resident of Atlanta, Aldworth received her Master’s in Information Systems Management from Georgia State University. She was a member of the RNDC’s Senior Executive Leadership Forum and is a board member for Women in Technology.
About Republic National Distributing Company
As a top beverage alcohol distributor in the nation, RNDC’s national reach helps suppliers by building strategic relationships with on- and off-premise customers to elevate their brands and reach their target consumers. RNDC currently operates in the District of Columbia and 37 states across the United States, with the expected addition of the New York market in 2022. To learn more, visit www.rndc-usa.com or contact Reace Smith, Vice President, Corporate Communications at [email protected].