Home Industry News Releases RNDC Appoints Dave Lane to Executive Vice President, Commercial Strategy

RNDC Appoints Dave Lane to Executive Vice President, Commercial Strategy

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Grand Prairie, Texas, March 29, 2022 — Republic National Distributing Company, the national distributor and broker of premium wine and spirits, today announced the appointment of Dave Lane to Executive Vice President, Commercial Strategy, effective April 1, 2022. Lane will lead strategy and strategic processes across all RNDC Commercial teams and will report to Chief Operating Officer Bob Hendrickson.

In this role, Lane will create a new strategic footprint within RNDC that will identify, assemble and lead a team to drive growth for all key stakeholders, supplier and customer partners. The team will include Robert Weygandt VP, RNDC Trading Company and Carina Sarbaugh, Director of Commercial Strategy and Growth.

“Dave has been successful in his role as Senior Vice President of National Accounts-Retail and I’m excited to have him take on this role,” Hendrickson said.

Lane joined RNDC in 2019, most recently serving as the Senior Vice President of National Accounts-Retail. As SVP of Retail Chains, he identified opportunities and built teams that created meaningful growth and share gains in both national and regional retail chains.  

“I look forward to taking this next step with RNDC and am excited about the opportunity to create new pathways to achieve accelerated growth,” Lane said.

Prior to joining RNDC Lane was the President and Chief Operating Officer at Terlato Wines International where he held full P&L responsibility for one of America’s leading luxury wine suppliers. Lane’s experience also included 14 years in sales and marketing at E & J Gallo Winery where his last assignment was creating and leading marketing for Gallo’s first import wine platform.

Lane is a passionate advocate for education and growth for those in his communities. He served as the past president of the Lake Forest District 115 School Board where he navigated the district through the challenges of the COVID crisis and is also a member of and past Chairman of the Florida State University (FSU) Foundation Board of Trustees where he led during FSU’s first $1 billion fundraising campaign. He holds a Bachelor of Science degree in Biology from FSU as well as a Master’s in Business Administration from Duke University.

About Republic National Distributing Company  

As a top beverage alcohol distributor in the nation, RNDC’s national reach helps suppliers by building strategic relationships with on- and off-premise customers to elevate their brands and reach their target consumers. RNDC currently operates in the District of Columbia and 37 states across the United States, with the expected addition of the New York market in 2022. To learn more, visit www.rndc-usa.com or contact Reace Smith, Vice President, Corporate Communications at [email protected].

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