March 23rd – Napa Valley, CA – Bevan Cellars, the cult-level wine brand known for its high scoring small-lot and single vineyard bottlings of Napa Valley Bordeaux-style and Sonoma County Burgundian-style wines, has hired established wine industry professional Dan Moberg as General Manager. Proprietor Victoria De Crescenzo is thrilled with the development, saying “This is a new position for Bevan Cellars, one that we knew we needed to sustain our growth, and Dan is the perfect fit for this new role.”
Dan Moberg, along with his wife and business partner Valerie, founded Vintelligent Marketing in 2006 and has spent over fifteen years utilizing his extensive wine industry knowledge in wholesale, retail and direct-to-consumer wine sales to help small and mid-sized wine brands compete in an increasingly competitive market. Prior to that he was a sales representative for a fine wine wholesale distributor before spending seven years as the sole wine buyer at the St. Helena Wine Center while it was one of the finest wine shops in the United States. He started his wine industry career driving tractors and forklifts in the vineyards during harvest for his in-laws, on the bottling line for a premium Napa Valley winery, and as a cellar rat in a premium Sonoma County winery.
Moberg explains, “In my last position I was the General Manager of a highly rated and allocated Napa Valley Cabernet producer, and I’ve worked with Bevan Cellars on their branding and marketing for years. With my experience and their growth, jumping in to fill their new General Manager role made perfect sense.” He added, “I’ve obviously always enjoyed combining work and family, and taking on this position is another exciting opportunity for that connection since Bevan Cellars’ Winemaker and Co-Proprietor Russell Bevan and I are brothers.”
Russell agrees, “It’s the perfect time for Dan to join the team. I know he gets our vision, and working together on a day-to-day basis to bring us to that next level is going to be epic.”
For more information about Bevan Cellars please visit bevancellars.com or email info@bevancellars.com.
