Wine Marketing and Sales Brand Builder Will Lead Company Into Next Chapter
Dundee, Oregon, June 2, 2021 – Sarah Pearson has been named Chief Executive Officer of Dobbes Family Estate and Wine by Joe. Dobbes Family Estates and Wine by Joe are two leading wine brands located in the heart of Dundee, Oregon. Founded in 2002, originally as a small family winery created to produce the highest quality, true expression of Oregon varietals, they have evolved into a company of dedicated team members, guided by innovative leadership and inventive craftspeople.
“The next phase of growth for Dobbes Family Estate/Wine by Joe will require visionary leadership combined with marketing, sales management and operational expertise, and we are thrilled to have found all of those areas represented in Sarah Pearson,” said Sam Bronfman, Managing Partner of Bacchus Capital, Co-Owner of the winery since 2011. “We look forward to working together to chart the future course for the winery, and with Sarah’s proven track record, we know she will lead the evolution of the brands and the company, creating change that will take the company to new heights.”
Most recently, Pearson served as Vice President of Marketing and Sales at the company, where she led marketing and sales efforts in all channels of the Dobbes Family Estate and Wine by Joe business including direct to consumer, domestic wholesale and export sales and marketing. Prior to her move to Oregon in 2018, she was Marketing Director at 3 Badge Beverage in Sonoma where she oversaw marketing for the beer, wine and spirits divisions. Earlier, she served as Director of Marketing at Hess Family Wine Estates in Napa where she led the direct to consumer and brand marketing efforts for seven domestic and international brands. In addition, she held key marketing positions with Constellation Brands, Freixenet USA and Treasury Wine Estates leading cross-functional teams in consumer and brand marketing efforts, including the development of new products, the revitalization of existing brands with new packaging and focused channel marketing efforts.
“We’re not the same company we were close to 20 years ago – our consumers have evolved and so have we. Our next chapter is focused on redefining who we are as an organization and driving significant and sustainable growth across our company,” said Pearson. “It’s time to take our company to the next level and step into who we are truly meant to be – an organization that honors tradition but is never bound by convention.”
About Dobbes Family Estate, Wine By Joe and Dundee Wine Vintners
At Dobbes Family Estates and Wine by Joe, located in the heart of Dundee, Oregon, our roots are solid, but our approach is fresh. We are a hard-working urban winery driven by an unrelenting commitment to produce a portfolio of standout wines, while embracing new possibilities and delivering an evolved wine experience for everyone we interact with. We source grapes from both trusted and emerging terroirs, respecting nature’s changes and continuously exploring opportunities in varietal, character and taste. Our group of dynamic people and partners take pride in every single aspect of our business and output. Dobbes Family Estates and Wine by Joe are new world wines, honoring tradition, but never bound by convention. For more information, visit Dobbes’ website, Instagram, Facebook and Twitter, as well as Wine By Joe’s website, Instagram, Facebook and Twitter.
About Bacchus Capital Management
Bacchus Capital Management is an investment firm providing strategic capital, making equity investments in United States wineries and wine businesses. Current Bacchus portfolio companies are DeLille Cellars, Madrigal Family Winery, Maritime Wine Trading Collective, Panther Creek Cellars, Sbragia Family Vineyards, Dobbes Family Estate / Wine by Joe. Prior Bacchus portfolio companies are Andretti Winery, Cameron Hughes Wine, and Qupé. For more information, visit https://bacchuswinefund.com/.